BBB BC Announces Customer Reviews Service

March 27, 2015

Vancouver, BC – As of March 31st customers will be able share their marketplace experiences on BBB BC’s website By launching its customer review service, the BBB provides a new platform for customers to voice favorable or unfavorable experiences they have had with local businesses.

“There is a lot of popular demand for this and many have asked BBB for a way to praise businesses for admirable practices and service. BBB Customer Reviews give them that option,” says Evan Kelly, Senior Communications Advisor with BBB Serving Mainland BC. “Although customer reviews don’t affect a company’s rating, we take them just as seriously as formal complaints. In today's market cutomer reviews are not just wanted, they are expected. Reviews, even negative ones, can be a benefit to businesses as they open a dialogue and potentially help owners make better business decisions.”

Adding to the many free services the BBB provides to the public, BBB Customer Reviews give additional insight into a company’s behavior and are facilitated by the BBB in a fair manner. The BBB posts customer reviews to its website once the reviewer’s email address is verified for authenticity, personal data and inappropriate text is redacted, and the business confirms the reviewer is an actual customer. The business has the option to respond to the review.

Differing from the BBB’s traditional complaint service, BBB Customer Reviews can reflect positive encounters, have no effect on a business’s BBB rating, do not seek a specific resolution and have a wider range of acceptable subject matter.

Businesses that receive customer reviews have the opportunity to submit replies directly on the review. Reviewers can also add more comments to their reviews at any time or in reply to a business’s comment.

“In addition to our established BBB Business Reviews, having customer reviews paints an even clearer picture of a company’s track record in the marketplace,” adds Kelly. “It is more important than ever for consumers to search BBB before hiring a company.”

Consumers are encouraged to make their opinion count by leaving a customer review for a business.  To post or read BBB Customer Reviews, visit and find the feature in any BBB Business Review.


 Media Contacts: 

 Evan Kelly, Senior Communications Advisor BBB Serving Mainland BC                                                                                                              604-488-8702                                                                                                                                                                                                                                                                                                                                                                                        404-788 Beatty Street                                                                                                                                                                                                  Vancouver, BC                                                                                                                                                                                                                  V6B 2M1

About BBB:

For over 100 years, Better Business Bureau has been a public reporting agency serving North America. In 2014, consumers turned to BBB serving Mainland B.C. more than 1.8 million times for Business Reviews. Local BBB staff processed 7,500 complaints in 2014.  Business Reviews are all available for free at