Let's face it, marketing is a key factor when building a business. Whether it's grassroots word-of-mouth (the best by the way) or full add campaigns launched at a target audience, marketing is necessary to raise awareness of your brand. And where do most companies leverage their contact with consumers? Online of course! Savvy Search Marketing is a BBB Accredited Business that specializes in online and PPC (pay-per-click) marketing and has the scoop on the importance of creating high-performance landing pages. But a landing page is the homepage of your website, right? Not so fast. Let Savvy explain:
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