As an entrepreneur, one of the things you do every day is protect your brand. But sometimes your logo, your brand, or an entirely fake copy of your website are used to commit fraud. There are tons of cases of corporate identity fraud, in fact, BBB sees this type of thing on a daily basis. Recently scammers have been utilizing the names and brands of reputable construction companies here in Canada in order to commit employment scams. Victims think they are being hired by a decent company when it's the furthest from the truth. What makes it worse, is the scammers use reputable employment sites or even LinkedIn to lure in their prey.
For more details on this case with a Canadian connection go here.