By Evan Kelly, Senior Communications Advisor for BBB serving Mainland BC
For many businesses, the next few months will be the busiest time of the year. From Black Friday to Boxing Day and everything in between, consumers will spend billions of dollars for the must have items for loved ones and themselves. It’s also a great time of year to maximize your holiday ad campaigns.
BBB offers the top 10 tips for advertising during the holidays:
Know your audience: Know who you are targeting and why. Find out where they are and be there. If you know who your audience is and where to find them your campaign will be that much more successful.
Know your message: You know who your audience is and where they are, but what do you say to them? There is an awful lot of noise competing for consumer dollars, if your message is crystal clear and easy for your audience to ‘decode’ you will have an easier time selling it to them.
Start early: The quicker you get your campaign going, the greater the possibility you will get a jump on the competition.
A little urgency helps: People like the things they can’t have. If your offer is only good on a certain day, that should help drive them through the door.
Be mobile: Make sure your website is mobile. These days consumers can be quickly turned off by apps and mobile sites that don’t work very well.
Focus on your ad copy: Seasonal messages indicate to consumers that what you are offering is current which ads a little incentive to click or come through the door.
Facebook Advertising: Many of you already use Facebook ads of course, however the holiday times are a great time to ramp that initiative up.
Engage: Speaking of social media, be diligent in responding to consumers reaching out in the social media space. Make sure any posts about savings show up in your other social media platforms as well. Repeating posts about deals won’t hurt either. LOTS OF GREAT IMAGERY!!!
Send holiday e-cards: Nothing says you care like an unexpected card sent to those you’ve done business with in the past. Of course this applies to those who wish to give out their email in the first place, but it’s a nice touch. Send out long before the big day so they know what you are up to.
Create a ‘12’ Days of your product: This can be done in store or online as you see fit. Just remember to use lots of good visuals.
One of the most important things to throughout the year is monitor and analyze what is working and what is not. You should be able to measure what your efforts have been able to do. It they aren’t meeting your goals, then consider changing your tactics.