BBB Consumer Education Foundation


The BBB Consumer Education Foundation (CEF) is a 501(c)(3) non-profit organization that was established in 1974 to further the charitable and educational purposes of the BBB serving Louisville, Southern Indiana, and Western KY. CEF’s major areas of focus include providing educational programs and services that advance CEF's charitable purpose, to support the BBB in its efforts to educate and inform consumers, and to encourage charity accountability and wise giving practices.

Tax Benefit

The Better Business Bureau Consumer Education Fund, Inc. is a 501(c)(3) corporation devoted to consumer education. Your contributions to the BBB/CEF are normally deductible as charitable contributions. Talk to your tax advisor.

BBB Charity Review Program

The BBB's Charity Review Program evaluates charities in our region using standards involving use of funds, public accountability, solicitation and informational materials, fund raising practices, and governance. The results of the charity evaluations are reported to the public through the Better Business Bureau's website and automated telephone report system. Your voluntary contribution to the Better Business Bureau Consumer Education Fund, Inc. will defray the costs of conducting the Charity Review Program. 

Consumer Education Information

The Better Business Bureau Consumer Education Fund, Inc. pays for BBB Tips brochures distributed to BBB members and the public to promote informed buying and giving decisions. An informed consumer is a better customer for your business. Your contribution to the BBB/CEF will support this BBB service.

BBB CEF Programs include:

Senior Citizen Solutions and Scams - To protect elderly consumers, CEF has developed presentations and written literature to provide elderly consumers with information on recognizing and preventing fraud.

Identity Theft Seminars - To assist in educating consumers on identity theft, CEF has developed presentations on the topic of ID theft, including how to prevent it and what steps consumers can take should they become a victim.

Elder Contract Review - Through a partnership with the University of Louisville School of Law, senior citizens can obtain advice on contract issues from U of L law students.

Credit Clues - CEF developed information to help provide the most reliable and current information to consumers about the correct avenues to take, as well as those to avoid, when attempting to use, build, and most importantly, repair credit.

Expos and Trade Shows - In order to interact with consumers and businesses seeking information or services, CEF develops and distributes marketing, promotional, and educational materials at local expos, trade shows, and other community gatherings to increase awareness of BBB services and to educate consumers on a variety of topics affecting the marketplace.

Stop Shoplifting - This program is a joint initiative of the BBB and the Jefferson County Attorney’s Office. The program is an opportunity for first time shoplifting offenders to learn about shoplifting and its impact on their lives. The purpose of the class is to prevent future shoplifting.

Golf Scramble - The BBB Golf Scramble is CEF’s biggest fundraiser of the year. The event, which includes team sponsorships, hole sponsors, and a silent auction, raises money for the BBB Storefront at Junior Achievement BizTown and other CEF programs and activities.

BBB Storefront in Junior Achievement’s BizTown - BBB has a storefront in JA Biztown, a simulated town made up of 16 storefronts, sponsored by local businesses. Students experience the free enterprise system by working in these simulated businesses. With a variety of hands-on activities, students realize the correlation between what they learn in school and their participation in a simulated economy.

The BBB Foundation also offers expert speakers on topics such as:

Customer Connection, Cyber Crimes, Information Security, Scams Against Businesses, Credit Clues, Idenitity Theft, and more...


Click here for the 2015 BBB CEF Annual Report


Officers for 2017 - 2018

Chairperson: Sharon Kerrick, PhD, Dean, Bellarmine University Rubel School of Business

Chair-Elect: Vern Eswine, President, The Marketing Company

Treasurer: Scott Graff, CPA, Corporate Controller, Cafe Press

Secretary: Michael Bailen, Director of Financial Analysis, Texas Roadhouse

President/CEO: Reanna Smith-Hamblin

Board Members:

Sam Cilone, President, FASTSIGNS; Ann Gregory, Partner, The Door Store and Windows; Cindy Reichert, Director of Project Management, Brown-Forman; Raymond Strothman, President & Chairman, Strothman+Co., Steve Wright, Managing Member, The Wright Legacy Group, LLC