Share The Air

Your BBB is running advertisements across the country to remind consumers to Look for the Seal!

Share the Air with the BBB!


BBB brings affordable TV advertising to accredited businesses through a partnership with WHAS 11.

Build fame for your brand and stay in consumers’ minds longer than other advertisements!

TV is still the most effective advertising medium

• It helps build and grow brands with up to 132% return on investment

• It has the highest effect on key performance indicators like sales and new accounts

WHAS 11 has a larger percentage of high income viewers than any other broadcast station in the market with 35% earning over $75k and 20% earning over $100k.

Build or grow your brand with WHAS 11’s audience of qualified consumers that:

• Earns 10% more than market average

• Are homeowners (81%) with homes worth 9% more than market average

• Have owned a home longer than market average (33% for 20 years or more)

• Watches 19% more TV than the market average

Sponsors share commercials with BBB during a two week campaign running during morning and afternoon programming, news, prime time, late night, weekends, and more. Every commercial reaches more than 1,000,000 adults in Kentuckiana and beyond.

Share the Air sponsors also get:

• A custom banner ad on with over 1,000,000 unique visitors per month.

• Sponsored Directory Listing at The directory generates 3 million impressions per month.

These campaigns are worth over $11,000 but BBB accredited businesses pay only $2,500!

Call or email Paul today at (502) 588-0051 or to Share the Air!

Share the Air is only available to BBB accredited businesses in good standing with the BBB.

Share the Air is only offered based on available WHAS11 inventory.

WHAS11 requires at least two weeks to allow for production time on all Share the Air campaigns.

All Share the Air campaigns must be paid in full at least one business day before first airdate.