The Honest Company and BBB:   A Powerful Combination


Jessica Alba started The Honest Company because she felt families deserved better products: safe, natural, eco-friendly and affordable.

Today her company is a sensation … in large part because it lives up to its name. The Honest Company is accredited by the Los Angeles BBB and puts trust ahead of everything.

“We put TRUST number one on the list of what we care about and what we stand for, and being associated with the BBB just solidifies that.”

“It was important for us to be BBB accredited because it’s really a place where people go to get an objective perspective on how a business operates. I feel like every modern brand has to listen to the customer and has to know how they can improve and the BBB is a great resource for that.”

Learn more about the benefits of BBB accreditation and find out how to apply.