Advantages of Accreditation


Become an Accredited Business
and Watch Your Business Take Off!


Increase Sales and Grow

BBB accreditation drives business to your door.

  • 9 in 10 consumers go online when looking for a business, so make sure they see you! BBB search engine optimization—exclusively for Accredited Businesses—puts your name at the top of the search results.
  • Get top billing on the BBB website, where people go to find businesses they can trust.
  • The BBB Torch attracts eyes. Display it and earn instant credibility. The Torch links from your website to your Reliability Report and the Accredited Business Standards.


Promote and Defend Your Reputation

Current and potential customers can access a report of your company’s Accredited Business Review at with a link to your website. An Accredited Business Review showcases your accredited status along with a description of your business, products and services. 

Prevent Complaints: With BBB’s extensive data analytics and expertise, we help you identify marketplace trends and take steps to reduce potential complaints and improve overall customer satisfaction.  

Complaint Mediation and Arbitration: Accredited Businesses have access our complaint settlement services, a fair and equitable way to resolve disputes and avoid high legal costs. 

Connect with Customers

Request a Quote: Customers can request estimates and proposals from Accredited Businesses at They tell us the type of service or product they’re looking for and we forward their request to all appropriate Accredited Businesses. 

Increase Efficiency and Reduce Expenses

Accredited Business Discount Program: Take advantage of the many discounts that Accredited Businesses offer exclusively to each other—from insurance and web design to photography and fitness. 

100% Tax Deductible Dues: Accreditation dues are 100% tax deductible as a necessary business expense.

When people look for businesses they can trust they turn to BBB, an unbiased and reliable resource.

7 in 10 consumers say they would be more likely to buy from a BBB Accredited Business.

Learn more about accreditation and apply