More clicks, more customers:
Your customers want to feel confident before they hire you. If they don’t find that trust, they move on.
Our latest Behind the Sign session spoke to exactly that — making sure your business shows up when online customers are searching, scrolling, comparing, and deciding.
What those customers discover about your business can make all the difference. That’s why we teamed up with GuildQuality to host a webinar on how service pros can turn trust into growth through verified customer reviews. The major takeaway:
“More reviews = more trust = more growth.”
If you missed the session or just want a recap of what we covered, here’s a breakdown of the biggest takeaways from GuildQuality’s Tess Bernardi.
We’re in a reputation economy
Because businesses and consumers have become more tech-savvy, the rules of marketing have changed. We’ve moved from word-of-mouth on the job site to a new kind of currency: your online reputation.
In short, reviews are a powerful trust signal. And in today’s reputation economy, trust equals revenue.
Why some businesses get more leads than others
The goal is to make it as easy as possible for customers to leave a review for your brand. (Remember, more reviews = more trust = more growth.) Here’s how GuildQuality makes those reviews easy:
- Combined texts, emails and calls to achieve higher response rates.
- Customizable surveys that ask the right questions. Some samples: Likely to recommend? Quality of workmanship? Sales knowledge?
- Responses that automatically populate to your BBB Profile, your Google Business Profile, your website and even social channels.
- Enhanced online reputation through syndicated reviews to BBB Profiles, Google-My-Business pages, company websites and profiles on other consumer sites and social media channels.
- Actively asking for reviews; making it easy and consistent for customers to follow through.
What’s the best way to ask for a review?
Some businesses might assume great work speaks for itself. But even your happiest customers won’t always leave reviews on their own. That said, here are some of the asking strategies Tess shared:
For starters, build it into your talk track, aka your sales script or messaging outline. By making the ask part of these communications, you’re ensuring the talking point won’t be missed.
Provide the language to your service team. Try something along the lines of: “Your satisfaction means a lot to us. And the reviews you leave are really powerful.” This lets the customer know they have an impact in a relaxed, conversational manner.
Additionally, GuildQuality conveys the ask through their outreach efforts. Using a third party to follow up keeps your team from feeling like they are pressuring the customer.
How BBB and GuildQuality work together
GuildQuality is the leader in customer satisfaction surveys for the home services industry. They help you get real feedback from real customers through a proven, automated process. Here's what makes it work:
- Surveys are sent via text, email, and phone.
- GuildQuality provides a homeowner welcome letter for your brand to use that conveys how the customer’s business and feedback matter to you; this letter also introduces GuildQuality’s role, setting the stage for their outreach efforts.
- GuildQuality reports a 65% average response rate (compared to the 12% industry average).
- Questions are fully customizable — but always include one key review question: “How likely are you to recommend us?”
That answer, along with any written comment, is automatically converted into a verified customer review.
That review syncs directly to your BBB Profile — no extra effort needed.
You can also syndicate that same review to your Google Business Profile, your website, and even your social media channels — all from your GuildQuality dashboard.
When you’re a BBB Accredited Business and a GuildQuality member, the integration happens behind the scenes. No copy-pasting. No extra outreach. Just a seamless way to boost your credibility in one of the most trusted online directories available.
Jumpstart your reviews with a simple activation
This program is instantly available for BBB Accredited Businesses. If you’re not already using GuildQuality, now’s the time to activate the integration by reaching out to your BBB representative. (As a reminder, if you’re not accredited yet, this partnership is one more reason to take that step.)
The businesses that stand out online — the ones that earn trust — get chosen first. That’s the reality of today’s reputation economy. Make sure you’re the one getting found, trusted and hired.
Watch this webinar, view previous Behind the Sign webinars, or register for our next event: