DP Knudten shares AI strategies to save time and grow your small business
The June edition of the Behind the Sign webinar series welcomed marketing expert and author DP Knudten to talk about ways businesses can employ AI to achieve more and wow their customers. He shared valuable insights into the role of AI in modern business and he kicked things off with a convincing analogy:
“AI today is what Microsoft Office was in the 1990s—absolutely essential for efficiency and growth.”
Humanize your AI-generated content
A takeaway shared early on that was echoed by DP throughout his presentation was the importance of maintaining a human touch. Preserving a voice and personality unique to your business is crucial, even when using AI tools for content generation.
His advice for using AI while keeping your company’s humanity intact:
Using AI to bolster your business
One key challenge businesses face today is standing out from the crowd and reaching their target customers. Three areas where AI adds efficiency and effectiveness for businesses so they can rise above their competition:
1. Strengthening marketing efforts
What’s the difference between Coca-Cola and Pepsi? According to DP, it’s mostly branding. He underscored that creating a strong brand builds trust and connects with customers. AI is now making that job easier.
AI-driven research tools like Chat GPT offer an opportunity to develop detailed branding strategies swiftly, saving valuable time. However, AI-generated content needs to be checked to ensure it aligns accurately with the brand’s core values and identity. Without that alignment, the brand narrative audiences encounter could feel incoherent and unimportant.
2. Getting more out of what you have
Small business owners often struggle with limited budgets and manpower, and this is where AI can serve as a difference maker. AI exponentially enhances the capabilities of small teams – it has an "amplification superpower." Some examples for activating it:
3. Enhancing the customer experience
"A core message is a tool to use to promise to solve a problem that matters most to your ideal client."
AI isn't just about improving internal efficiencies; it's also a powerful instrument for elevating the customer experience. AI-enhanced tools can be pivotal in understanding customers and providing quick, personalized responses.
For example, chatbots handle routine inquiries, allowing human staff to focus on more complex issues. And AI can be used to analyze customer data in real-time, enabling more personalized marketing efforts that resonate with individual preferences.
Continuing to learn and adapt
Getting all the benefits of AI means staying current. Because the world of AI is ever-evolving, keeping up to date can give your business a competitive edge.
DP recommended following AI thought leaders and utilizing resources like newsletters, podcasts, and social media accounts to gain insights into the latest AI strategies. Exploring new tools and functionalities through AI-focused platforms can also be invaluable. Continuous learning and adaptation will ensure that your business stays ahead in an increasingly competitive digital environment.
Final thoughts
DP provided small business owners with practical, actionable insights on harnessing the power of AI. From humanizing AI-generated content to enhancing customer experience and staying updated on current trends, these strategies are designed to propel businesses forward in the digital age. His advice serves as a roadmap for integrating AI into business operations, ensuring growth and efficiency.
Ready to save time and grow your small business faster? Watch the complete webinar to learn how AI can help get you there.