10 TRUST MOVES TO HELP YOU STAND OUT LOCALLY

Our May webinar, Local marketing that works: Five moves to get more calls and clients was full of insights on winning your zip code.

When local customers search, they don’t scroll for long. They scan, eliminate, and choose fast...

You’re not competing with every business on the internet. You’re competing with the ones that show up next to you in local search results and directories. 

This free webinar was built for small business professionals who want to get chosen more often in their zip code. Whether you run a real estate office, law firm, consulting practice, or financial services company, you’ll discover practical strategies to boost your visibility and earn customer trust where it matters most – close to home. 

VISIBILITY BOOSTERS

Search your business like a customer would

Google yourself. Look at your BBB Profile. What shows up first? Would you trust your own listing if you were a new customer?

Fix or update 3 key listings today

Start with BBB.org, Google Business, and one local directory. Make sure your hours, phone number, and website are accurate.

Add a real photo that builds trust

Post a team photo, owner headshot, or image of your work in progress. People connect with people.

Tell one local story this month

Post a win, milestone, or behind-the-scenes moment. Keep it authentic and local. Stories show customers you are active, invested in the community, and proud of your work.

Track your progress

Pick 2–3 actions to complete this week. Set a reminder to check your visibility again in 30 days. 

TRUST BUILDERS

Block 30 minutes to ask for reviews

Reach out to recent customers. Keep it direct and personal. Just ask. Need a hand? BBB Accreditation includes tools to help you request and manage reviews. Learn more

Respond to your last 5 reviews

Even if they’re a few months old, a response shows you’re engaged and care about your reputation.

Refresh your 'about' section with your why

Tell a short version of why you started your business. Sharing your purpose builds long-term trust.

Show off your BBB Accreditation everywhere

Add your BBB Seal to your website, email signature, social media, or even your truck or storefront. 70% of consumers who know the BBB Seal say it makes them more likely to see the company as a good business. When people see it, it builds confidence.

Make closing the loop part of every job

Set up a simple review or feedback request you can send after every project or client meeting. How you wrap up a job matters as much as how you start.

MORE WAYS TO STAND OUT LOCALLY

STAND OUT LOCALLY

BBB Marketing Solutions is exclusively for BBB Accredited Businesses. Complete the form below to see if your business qualifies for Accreditation.

 

Computer with BBB.org ads
BBB.org online ads
Google search ads on a phone
Google ads
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YouTube ads
Billboard cobranded with BBB
Billboards
Email advertising on laptop
Targeted email blasts
Ad on the side of a bus
Transit advertising
SEO on laptop
Search engine optimization
Digital Display Ads
Digital display advertising
Movie theater ad
Movie theater advertising
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Custom video production
Award sponsorship
BBB Awards sponsorship

Learn more about BBB Accreditation

Your local BBB will use this information to contact you via phone or email to learn more about your business.

Accredited Businesses pay an annual dues investment.

Have you been in business for more than six months?