Torch Awards for Ethics

BBB of Northeast California is thrilled to celebrate the exceptional businesses that have earned the unwavering trust of their customers and the community.
The 2026 applications are now open! Applications close September 20, 2026.

The BBB Torch Awards for Ethics honors organizations whose leaders demonstrate a high level of personal character; ensure that the organization’s practices meet the highest standards of ethics; and consequently generate trust with its customers and the community.

Criteria

Award selection for BBB Torch Award for Ethics is based on the following four criteria:

Criteria 1: Character

As CEO, President, Owner or Executive Director your leadership character sets the tone for your entire organization. As a leader, explain how you behave intentionally and communicate with your leadership team, employees, customers and stakeholders in a way that is consistent with your beliefs.

Criteria 2: Culture

Illustrate how your organization works toward a culture of trust through clarity of purpose, empowering employees, and opportunities for growth.

Criteria 3: Customers

Give examples of internal practices your organization uses to build better customer relationships.

Criteria 4: Community

Display organizational programs, contribution and activities that return value to and support your community.


Torch Award Application

Ready to apply? Submit your application for a Torch Award, Spark Award, or Community Collaborator Award using the form below.
Need help or have questions? Reach out to us at marketing@sacramento.bbb.org. If the form isn't loading, you can also apply directly at this page.



Scenes from the 2025 Torch Awards Ceremony dinner

Thank you for joining us at The Torch Awards for Ethics Ceremony

We sincerely thank everyone who joined us for this year's Awards Ceremony!

It was an unforgettable night celebrating integrity and ethical excellence within our community. Your tremendous support, especially through the raffle, was instrumental in funding scholarships for the ethical leaders of tomorrow.

Join us again on Thursday, November 5, 2026, from 6 PM - 8 PM at Timber Creek Lodge. Stay tuned for ticket sales.

FAQ


Congratulations to our 2025 Awardees!

Your Home Assistant staff and CEO Lynn Conner

Torch Award for Ethics

Beauty Care Choices staff and CEO Lynn Conner

Torch Award for Ethics

Easy Travel Lodging staff and CEO Lynn Conner

Torch Award for Ethics

 Dragon Scale Cyber Security staff and CEO Lynn Conner

Torch Award for Ethics

Junior Achievement of Sacramento staff and CEO Lynn Conner

Community Collaborator Award

Congratulations to our 2024 Awardees and Finalists!

Kings Drywall winners

Torch Award for Ethics

BBB CEO Lynn Conner and Chriswell Home Improvements

Torch Award for Ethics

BBB's CEO Lynn Conner posing with a representative from Child Action Inc.

Torch Award for Ethics

Logo for Belleza's Home Services & Management

Torch Award for Ethics

Morevolved winner

Spark Award

Smoove LLC and BBB CEO Lynn Conner

Spark Award

2024 Finalists

Congratulations to our 2023 Awardees!

We at the Better Business Bureau had the best time celebrating integrity, trust, and ethical excellence in the business community. Meet our 2023 Finalists and Awardees below!

Picture of Better Business Bureau CEO Lynn Conner and Torch Award Winner Rancho Cordova Chamber of Commerce

Chamber Partner of the Year

Picture of Better Business Bureau CEO Lynn Conner and Torch Award Winner Clutch

Torch Award for Ethics

Picture of Better Business Bureau CEO Lynn Conner and Torch Award Winner Renew Financial

Torch Award for Ethics

Picture of Better Business Bureau CEO Lynn Conner and Torch Award Winner Flaherty's Kenpo Karate

Torch Award for Ethics

Picture of Better Business Bureau CEO Lynn Conner and Spark Award winner CTubbz Detail

Spark Award

Picture of Better Business Bureau CEO Lynn Conner and Spark Award winner Lloyd's of La Luna

Spark Award

2023 Finalists