Advertising and Publicity Guidelines:
Nominations:
Businesses that are self-nominated or nominated by others cannot advertise or publicize their nomination.
Finalist or Winner advertising or announcements:
Provided there is prior review and approval from BBB for draft proofs of any advertisement, a recipient may do any or all, of the following:
- Reproduce a copy of the statutory award, which must include the year of receipt.
- State the following: “[Year] [Recognition Received, i.e. “Winner”], Better Business Bureau [name of award]”
- Issue announcements and press releases about receipt of the award within the year of its receipt
- Make a brief factual statement about the award and the required business qualifications.
BBB shall provide brand-approved artwork to the business for use in their advertising mediums.
Finalists and Winners may advertise in the following media:
- Print publications, such as newspapers, periodicals, direct mail, annual reports, posters and flyers.
- Traditional media such as television, radio spots, and outdoor billboards; and/or
- Digital platforms, such as social media, websites, email, and digital newsletters.
Finalist and Winners may advertise the award indefinitely:
As long as they maintain at least a B rating from BBB and the business may not have been the subject of pending or final government or regulatory actions or another activity that may poorly reflect upon the BBB.
In all advertisements, the award recipient must indicate the year the award was given.