BBB Arkansas's Torch Awards for Ethics

BBB's Torch Awards for Ethics were established as an annual awards program to publicly recognize and celebrate local companies that have practices in place that elevate their commitment to ethical business. The Torch Award is designed to promote not only the importance of building trust but also the willingness and efforts made by outstanding businesses to contribute to an honorable marketplace.

BBB's focus on trust and ethics can be grouped into what we call the four C’s – Character, Culture, Customers and Community. This is the basis for the Torch Awards entry process! The application outlines the character of the organization’s leadership, how an authentic culture is being fostered, how the company prioritizes its relationship with customers and the impact the organization is making in its community.

Winners are chosen in four categories based on company size! Finalists are also awarded in each category.

The Torch Awards is open to for-profit and 501(c)(6) non-profit organizations of all sizes located within our service area. 

• Applicants must have been in business for at least three years at the time of the application deadline. (Been in business less than 3 years OR a business owner under 35 years of age? Apply for Spark!)
• BBB Accreditation is not required.
• Must have at least a "B" rating with the BBB. (No rating? Contact us!) 
• All financial obligations must be met and in good standing. 
• Cannot have any current government actions or be the subject of a BBB investigation. 
• Applicants are not eligible if they have received the Torch Award in the past five years. 
• Government and non-profit, charity organizations are not eligible to submit an application.

Applying for a BBB Torch Award for Ethics is more than just an opportunity to win—it’s a chance to reflect on your company’s values, strengthen business practices, and showcase your commitment to integrity. Whether you’re applying for the first time or returning to highlight continued excellence, the benefits extend far beyond the award itself.

• Internal review and improvement. The application process provides a valuable opportunity to assess and refine your company’s ethical framework, policies, and procedures.
• Validation of business practices. Gain third-party recognition that confirms your organization operates with integrity, fostering trust with employees, customers, and partners.
• Employee recruitment and retention. Attract and retain top talent by demonstrating a strong commitment to ethical leadership and a positive workplace culture.
• Increased consumer trust and loyalty. Customers and clients are more likely to choose a business that has been recognized for ethical excellence.
• Competitive differentiation. Set your business apart in the marketplace by showcasing your commitment to integrity and transparency.
• Publicity and media recognition. Winners receive press coverage, social media promotion, and digital exposure, increasing brand visibility.
• Marketing and branding opportunities. Leverage the BBB Torch Award logo in advertising, on your website, and in marketing materials to enhance credibility.
• Networking and business growth. Winning strengthens your reputation within your industry and opens doors to new business opportunities and partnerships.
• Physical recognition and celebration. Winners receive a professionally produced winner’s video, a prestigious trophy, and exclusive marketing materials. They are also honored at our annual awards ceremony, a high-profile event celebrating ethical business leadership.

Local winners of BBB's Torch Awards are submitted for evaluation in BBB's International Torch Awards for Ethics. Presented annually since 1996, the International Torch Awards for EthicsSM honor companies that demonstrate best practices, leadership, social responsibility and high standards of organizational ethics that benefit everyone across the community. Arkansas is proud to be home to two International Torch Award Finalists!