Become an Age Friendly Business

1. What is an Age-Friendly Business?

An Age-Friendly Business is one that creates a welcoming, accessible, and inclusive environment for older adults. These businesses remove physical and digital barriers, making it easier for everyone—regardless of age or ability—to access their services.

2. Why should my business become age-friendly?

Becoming age-friendly helps you:

• Expand your customer base

• Increase revenue

• Support older adults in staying active and independent

• Demonstrate leadership in inclusion and accessibility

• Receive promotion through partner networks and social media

3. What are some features of an Age-Friendly Business?

Key features include:

• Easy-open doors and wide walkways

• Accessible restrooms and parking

• Clear signage and appropriate lighting

• Rest areas with seating

• Staff trained to interact respectfully with older adults

• Digital accessibility (e.g., readable fonts, accessible websites)

4. Who is behind the Age-Friendly Business program?

The program is a collaboration between:

• City of Little Rock

• AARP Arkansas

• Better Business Bureau of Arkansas

• Little Rock Regional Chamber

• UAMS Arkansas Geriatric Education Collaborative

• UA Little Rock Gerontology Program

• Age-Friendly Little Rock Commission

• WER Architects

5. What are the requirements to participate?

To become certified, businesses must:

• Be accredited by the Better Business Bureau (BBB)

• Complete an application and assessment

• Pay a program fee

• Participate in employee training 

• Undergo periodic recertification

6. What are the benefits of certification?

Certified businesses receive:

• A window display decal

• A social media promotion package

• Recognition in senior outreach campaign

• A reputation as an industry leader in age-friendly practices

7. How do I apply?

You can begin the process by contacting the Better Business Bureau of Arkansas or visiting the City of Little Rock’s website for more information.

8. Is there a cost to participate?

Yes, there is a program fee associated with certification, which helps cover assessment, training, and promotional materials.

9. How long does certification last?

The initial certification process, recertification each year.

10. Who can I contact with questions?

For more information, stay connected through the BBB’s social media channels and newsletters, or reach out to the City of Little Rock Office of Engagement & Opportunity.