Marketing Your Business

Learn how to market your business to potential customers with tips compiled by BBB serving the Heart of Texas.

Establish a brand with a unique position in the market compared to the competition.
Develop great creativity that is clever, noticeable, and clearly articulates your unique position in the market.
Become the expert, go-to source for your industry.
Use affiliation marketing with business or consumer groups to position yourself as an expert and enhance your reputation, (like BBB!).
Create a website that captures leads, and stay in contact with those leads at least monthly with meaningful communication.

Use good judgment. You’re representing your company in all posts and content that you create. Remember that what you post or publish may be public information for a long time.
Be respectful. Always be fair and courteous to fellow co-workers, customers or suppliers even if you disagree with their opinion. Don't cite or reference business-related matters without the approval of the person involved.
Minimize security risks. Social media sites and accounts can attract hackers and can present risks to your computer or mobile device. To minimize these risks, use a password for social media accounts that isn’t easy to guess and regularly monitor your accounts for suspicious activity. Also, be mindful that social media sites are sometimes used to distribute malicious software.