BBB Logo Usage Policy

This policy describes the conditions under which winners and finalists of local BBB Torch Awards or other business ethics-related awards may advertise and refer to a local BBB award in advertising campaigns and public announcements.

What may a local BBB award winner or finalist advertise or announce about receipt of the award?

Provided there is prior review and approval from BBB for draft proofs of any advertisement, a recipient may do any or all, of the following:

Reproduce a copy of the statutory award, which must include the year of receipt;
State the following: “[Year] [Recognition Received, i.e. “Winner”], Better Business Bureau [name of award]”;
Issue announcements and press releases about receipt of the award within the year of its receipt; and/or,
Make a brief factual statement about the award and the required business qualifications.

What should award winners and finalists use in advertising their award?

BBB shall provide brand-approved artwork to the business for use in their advertising mediums.

Where may a local BBB award recipient advertise?

The recipient may advertise in the following media:

Print publications, such as newspapers, periodicals, direct mail, annual reports, posters and flyers;
Traditional media such as television, radio spots, and outdoor billboards; and/or
Digital platforms, such as social media, websites, email, and digital newsletters.

For how long may a local BBB award winner or finalist advertise?

The recipient may advertise the award indefinitely, but only as long as they maintain at least a B rating from BBB and the business may not have been the subject of pending or final government or regulatory actions or another activity that may poorly reflect upon the BBB.

In all advertisements, the award recipient must indicate the year the award was given.