BBB Young Entrepreneurs Video Contest Playbook

Welcome

The BBB of Amarillo is a non-profit organization serving the twenty-six counties of the Texas panhandle. Our mission is to promote trust in the marketplace. With the new BBB Video Challenge, we want to raise awareness of ethical businesses, help consumers avoid bad business and drive consumers to trustworthy businesses.

What is the BBB Video Challenge?

The BBB Video Challenge is a new interactive competition for new businesses, 6 months – 3 years old. Owners of the business may be of any age. Businesses must be headquartered in the twenty-six counties of the Texas panhandle.

Why you should participate:

The BBB Video Challenge is a great opportunity to gain exposure for new businesses, to make the community aware of their commitment to company beliefs and promote their mission to the community. It is also a rewarding and thought provoking activity that can help your company in the areas of customer service, ethical business practices and integrity and trust in the marketplace. And it’s entirely turnkey within just a few weeks.

The winning company receive recognition at BBB’s Torch Awards for Ethics Celebration, recognition on BBB’s website and social media channels and the opportunity to advertising their win.

Qualifying businesses create, post and market their video based on the video topic provided by BBB. By participating you will meet other business owners, get feedback from seasoned professionals and get your message out to the community. We hope you enjoy the competition!

About BBB

For more than 100 years, BBB has been helping people find businesses, brands and charities they can trust. Annually, BBB Amarillo answers over 150,000 inquires from consumers looking for businesses they can trust. We receive over 700 customer reviews, with over 80% of the reviews being positive. In contrast, complaint volume is minimal at an average of 300 per year. This tells us more consumers are looking for a positive business experience. By driving consumers to trustworthy businesses, BBB helps consumers and businesses avoid bad business and fraud.

BBB Amarillo serves the twenty-six counties of the Texas panhandle – approximately 400,000 consumers and 10,000 businesses. Founded in 1939 it is one of over 100 local, independent BBBs across North America.

BBB Mission Statement

BBB’s Mission is to be the leader in advancing marketplace trust! We accomplish our mission by:

● Setting standards for marketplace trust

● Encouraging and supporting best practices by engaging with and educating consumers and businesses

● Celebrating marketplace role models

● Calling out and addressing substandard marketplace behavior

● Creating a community of trustworthy businesses and charities

BBB sees trust as a function of two primary factors – integrity and performance. Integrity includes respect, ethics and intent. Performance speaks to a business’s track record of delivering results in accordance with BBB standards and/or addressing customer concerns in a timely, satisfactory manner.

We exist so consumers and businesses alike have an unbiased source to guide them on matters of trust. We provide educational information and expert advice that is free of charge and easily accessible.

BBB video challenge

Timeline

The BBB Video Challenge was created with a quick turnaround time in order to create more authentic work with minimal planning and effort on your part.

December 11, 2024

Registration is Open / Contest begins

1. Let us know that your business will be participating by registering for the contest. Link to register: HERE

2. Register your company AND make sure your BBB profile is up to date.

a. If you do not have a business profile at www.BBB.org, Get Listed at: https://www.bbb.org/all/business-resources. Hit the Get Listed Link. There is no fee to Get Listed.

b. If you do have a business profile, make sure your company information is up to date. Login or create an account here: https://www.bbb.org/amarillo/login/

3. Start creating your video based on the video topic provided below.

Wednesday, January 15, 2025

Submissions of videos due.

Send videos to ethics@txpanhandle.bbb.org using WeTransfer.com. Submissions must be received by 11:59 P.M. on January 15, 2025 in order to be considered for the contest.

Friday, January 17, 2025

Videos go live at 8:00 A.M. on BBB’s YouTube channel for public promotion, voting, & judging

Voting is activated for all videos. Businesses will market their videos through promotion on their social media platforms, to get maximum likes on their videos on the BBB’s YouTube channel. During this time, judges will be conducting their analysis of each video.

Friday, January 31, 2025

Online voting & online judging ends

At 11:59 p.m. all voting ends and judges will submit their analysis for a final tally.

Wenesday, February 5, 2025

Top Videos announced

Top videos who will move to the next level will be announced. Companies will be notified and a media release will be sent to local media. BBB will announce the top videos on our social channels.

Monday, February 10, 2025

3:00 P.M. – Pitch Meeting - Presentations to Judges.

Pitch Meeting – Top companies will present their video in person to the judging panel. Judges will rank the top videos on the following criteria:

Videos must meet the Rules.

Scoring:

● Production Quality: 30%

● Message: 30%

● Representation of Topic: 30%

● Marketing / Social Media Votes: 10%

The top three winning companies will be announced at the BBB Torch Awards Celebration on February 28^th. All companies who make it to the Pitch Meeting will receive four complimentary tickets to the Torch Awards Celebration.

At the pitch meeting finalists will present their videos to the Judging Panel and have an opportunity to make their case as to why their company should win by presenting the following:

Practices that make your business practices stand out.
What you did to self-promote and market your video online.
How this contest benefited your business.

BBB Video Challenge

Rules

All videos become the property of BBB and cannot be used in your marketing or promotional materials without prior express written permission.

Qualifications

▪ The BBB Video Challenge is open to for profit businesses 6 months – 3 years old, actively selling products or services. Owners of the business may be of any age.

▪ Businesses must be headquartered in the twenty-six counties of the Texas panhandle.

▪ Companies do not need to be BBB Accredited in order to participate.

▪ Companies should have a B or better rating at BBB.

Company Entry

▪ Entry must be approved by the business owner.

▪ Anyone featured in the video (on camera) must be an employee of your business. Producers, editors, etc. need not be employees of your business.

The Video

▪ Video submissions are limited to one video from a business.

▪ The video must be submitted by 1/15/2025 at 11:59 p.m. to qualify.

▪ The video must be 60 - 90 seconds in length. Points will be deducted for videos shorter than 60 seconds or longer than 90 seconds.

▪ The minimum format resolution is 1280x720 or higher (recommended 1920 x 1080)

▪ The file format must be .mp4.

▪ The video must be based on the Video Topic.

▪ Videos must be marketed on social media with a link to your video on BBB’s YouTube channel.

BBB Video Challenge

2025 Video Topic

Create a video telling us about your business and how ethics and integrity are fundamental to your business. Tell us how employee culture is a result of leadership character and how you serve customers and manage difficult customer issues.

Create your video in a way that incorporates BBB’s principles of advancing marketplace trust; an ethical marketplace where buyers and sellers trust each other and honest, fair business practices.

Video topic should be based on the idea of accountability and will center on your everyday lives and how trust, integrity and honesty shape your business.