Sheridan, Wyo., resident Clark Smyth figured accrediting his fishing store with the BBB fit with his values of putting the customer first.
“We had noticed some of our competition were offering services or products that veered away from customer appreciation, customer retention and professionalism,” said Smyth, president and co-owner of Rock Creek Anglers in Saddlestring, Wyo. “We wanted a way to standardize that and set ourselves apart.”