BBB St. Louis’s new web app, the Customer Review Generator, makes it easier than ever for BBB Accredited Businesses to ask for customer reviews.
The Customer Review Generator is a tool that sends a link to write a review for a specific BBB Accredited Business via text or email. Business owners can use the Customer Review Generator as they finish up a job for a customer, so they can get feedback when their work is fresh in their customers’ minds.
The Customer Review Generator can even text your customers-- making it very easy for them to respond to you.
Why use it?
BBB developed this app based on the recommendations of BBB Accredited Businesses. Business owners told BBB that they loved getting BBB Customer Reviews, but that it was sometimes hard to explain to their customers how to write one for them. With the Customer Review Generator app, it’s easy to show customers exactly what they need to do to write a review. When the process is easier, it makes it much more likely that customers follow through.
Customer reviews and testimonials about businesses are an important and influential part of the decision-making process for many consumers. In a recent study done by Zendesk, 88 percent of customers read an online review that influenced their buying decision. Furthermore, many consumers are reading reviews more frequently. According to BrightLocal, 97 percent of consumers read online reviews for local businesses in 2017, with 12 percent looking for a local business online every day.
How does it work?
So how does the Customer Review Generator app work? Users can simply log in to the Customer Review Generator with a BBB Accredited Business account. Then, input the customer’s phone number or email address into the form, and click send. The customer will be sent a text or email with a direct link to write a BBB Customer Review for the business.
As jobs are finalized, business owners can ask their customers if they’d be willing to write a review about their work. Then they can use the Customer Review Generator to send a review link right away, while the job is fresh in their customers’ minds.
This simplifies the process for asking for customer reviews, and it makes it easy for customers to follow up quickly.
Business owners can enhance the value of their own BBB Accreditation by using the Customer Review Generator App.
Want more information?
BBB is here to help if you have any questions.
Email us at cturner@stlouisbbb.org or call us at 314-584-6715.