The BBB Seal, it's The Sign of a Better Business

In a market saturated with companies vying for customers, BBB Accreditation gives consumers confidence that they're dealing with an ethical and vetted business.

The BBB Seal is an easily recognizable symbol that lets customers know they are dealing with a reputable business.
BBB's online directory connects users with trustworthy businesses in their local area. Consumers can learn more about your company and post reviews about their experiences.
BBB.org gets approximately 13 million inquiries from consumers each month searching for businesses they can trust. BBB Accredited Businesses stand out in a competitive marketplace because they are honest, reliable, and responsive to consumers.
Accredited Businesses have access to exclusive resources and tools that can help enhance your credibility, increase exposure, and more.

Show customers you're a business they can trust

Customers value trust above all else. Hear directly from small business owners about how BBB Accreditation helps them demonstrate honesty and responsiveness. Discover how aligning with the BBB can make your customers feel more comfortable and secure.

WHAT YOU GET WITH BBB ACCREDITATION

Get A Quote Program

Consumers can instantly request a quote from BBB Accredited Businesses directly from your customized business profile page.

Greater Visibility

Your company is listed as a BBB Accredited Business, putting you in front of potential customers looking for a trustworthy business.

Enhanced Credibility

The BBB Accreditation Seal adds additional credibility to more than 400,000 businesses across the US and Canada.

Differentiation

BBB Accreditation shows that your company is committed to the BBB Standards for Trust, fueling customer confidence and sticking out from the competition.

BBB Business Profile Page

Build your business profile to showcase your products, services, and track record in the marketplace.

Business Tools and Benefits

BBB provides access to business tools and resources to make it easier for you to run your company and thrive in a competitive marketplace.

TRUST THAT PAYS OFF

BBB Accreditation helps you build trust and grow with confidence over the long haul.

Establish long-term consumer confidence and resolve conflicts smoothly

87% of BBB Accredited Businesses say it boosts credibility.

High-ranking BBB profiles and verified reviews

BBB Accredited Businesses are 16x more likely to earn a positive review on BBB.org than non-accredited businesses.

Encourages loyalty, referrals, and repeat business

BBB delivers more than 5,000 quote requests to Accredited Businesses every month,

Accreditation acts as a trust badge in crowded or skeptical markets

87% of buying decisions begin with online research— and BBB is one of the top destinations consumers use to validate trust.

EXCLUSIVE LOCAL BENEFITS

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Complimentary BBB signage

Show customers you’re a trustworthy business by marketing your BBB Accreditation. BBB Accredited Businesses can proudly display the BBB Accredited Business Seal and receive complimentary marketing materials like certificates, decals, bumper stickers, and magnets.

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BBB.org advertisements and Google display ads

Advertising on BBB.org offers businesses a platform to showcase their products or services to a highly engaged audience seeking trustworthy businesses. With prominent placement and credibility associated with the Better Business Bureau, advertising on BBB.org can significantly enhance your company's visibility and reputation.

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Professional company headshots

Elevate your professional profile with complimentary headshots for your entire team. Schedule a session at our Raleigh office to get the perfect shot.

Rent a room

Explore our premium office room rentals designed for productivity and comfort. Elevate your work environment with modern amenities and a professional atmosphere. Located in our Raleigh office, these spaces available at no cost to BBB Accredited Businesses.

Digital Resource Library

Check out these byte-sized video lessons packed with tips to help better your business. Available exclusively for BBB Accredited Businesses.

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Free access to the Better Your Business Academy OR BBB's New Business Roadmap

BBB Accredited Businesses can choose between free access to the Better Your Business Academy ($149 value) or free access to BBB's New Business Roadmap ($99 value).

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Video production services

Elevate your brand with BBB’s Video Production Service! At an affordable rate, BBB can produce, film, and edit professional videos for your business— perfect for social media, training sessions, your website, and more.

Learn more about BBB Accreditation

Your local BBB will use this information to contact you via phone or email to learn more about your business.

Accredited Businesses pay an annual dues investment.

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FREQUENTLY ASKED QUESTIONS

What are the requirements for BBB Accreditation?

BBB Accredited Businesses must be in business for six months or more, have all the required licensing and bonding for your area, have resolved any BBB customer complaints, and have no governmental ethics violations. Find out more info here.

How much does BBB Accreditation cost?

BBB Accreditation dues are determined by the size of your business.

Does BBB monitor Accredited Businesses for compliance with their standards?

Yes, BBB regularly monitors Accredited Businesses to ensure they continue meeting the BBB Standards for Trust and ethical practices.

Is BBB Accreditation just a paid-for rating?

No, that's a common misconception. A business can't pay for a good rating. BBB Accreditation isn't bought— it's earned and maintained. BBB rates all businesses, accredited or not, based on their performance in the marketplace, not their accreditation status.

What's the difference between BBB Accreditation and BBB membership?

BBB Accreditation and BBB membership refer to the same thing— it's officially called Accreditation. However, any business can be listed on BBB.org, whether they are Accredited or not.

If a business has been accredited by the BBB, it means BBB has determined that the business meets accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB accredited businesses pay a fee for accreditation review and monitoring for continued compliance and for support of BBB services to the public.

BBB Accreditation Standards represent standards for business accreditation by BBB. Businesses based in the United States and Canada that meet these standards and complete all application procedures will be accredited by BBB. The BBB Accreditation Standards are built on the BBB Standards for Trust, eight principles that summarize important elements of creating and maintaining trust in business.

BBB accreditation does not mean that the business’s products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business’ product quality or competency in performing services.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.