Get Accredited with the Better Business Bureau®

Why become BBB Accredited?

Not all businesses are created equal. Better Business Bureau Accreditation raises the bar with its BBB Standards for Trust. Companies that meet those standards exemplify honesty, integrity, and excellence in every aspect of their business.

From your initial contact to the logo going on your website, the Better Business Bureau is in western Michigan to walk alongside you and your business as you become BBB Accredited.

I'm ready for BBB Accreditation

A new customer is emerging, one who is more aware and intentional about who gets their business

of people are familiar with the BBB

of people are more likely to trust an Accredited Business to be honest and ethical

of customers would prefer to work with a BBB Accredited Business

Users searched for businesses on BBB.org more than 173 million times last year

How We Help You

Enhanced Credibility

The BBB seal can be displayed on all of your print and marketing materials. Adding the dynamic seal to your website will link directly to your business profile and act as a powerful way of showing potential customers you are a business they can trust!

Greater Exposure

More people are visiting BBB.org to find Accredited Businesses over businesses that are not affiliated with BBB according to the IABBB. Your business can be seen by people seeking your services.

Differentiation

Becoming accredited ensures you have been vetted and meet our rigorous standards. Our 8 Standards of Trust outline important elements of creating and maintaining trust in business.

Get a Quote

Consumers can request a quote when visiting your customized business profile page through the BBB.

BBB Business Profile Page

Set up your business profile to display your products, services, and performance in the marketplace.

Business Tools

Accreditation provides you access to business tools and resources to help your company and prosper in a competitive marketplace.

What We Do for the Community

Create a community of trustworthy businesses and charities

Helping people to find trust in the marketplace. Connecting business to other businesses and consumers

Request a Quote

Assist consumers in getting the help they need from ethical and trustworthy businesses through our Request a Quote Program.

Get a Quote

Business people working together in conference room

Resolving issues for businesses and customers

We provide assistance to consumers and businesses when difficulties arrive and do our best to resolve them.

File a Complaint

Offer small business resources

Including COVID-19 business toolkits, business tips, and other resources.

Resources and Tips

Scam Tracker

Our very own Scam Tracker allows consumers to report illegal scams or fraud. The virtual map also helps consumers locate scams in the area.

Locate a Scam

Educating the community

Some of the offerings we give to the community are our scambuster educational preseantations, BBB monthly newsletter, and community events.

Educational Foundation

Awards and scholarships

Recognizing local leaders and young leaders who demonstrate the same values as the BBB.

Learn More

Community
Request a Quote
Resolving problems for businesses and customers
Free small business guidance
Scam Tracker
Outreach
Awards and Scholarships

Get the Seal.

Take the first step towards proving your trustworthiness in the marketplace by applying to be BBB Accredited today.

I'm ready for BBB Accreditation