BBB Serving Northern Indiana's 2025 Build a Better Business Conference workshop sessions

Build your own learning experience. From AI and social media to funding and fraud prevention, these sessions are designed to spark ideas and give you tools to grow your business. Choose two workshops from 10 valuable options.

Computer and hands close up. The concept of artificial intelligence and computer technology.

Understanding artificial intelligence: What it is and why it matters

This introductory session demystifies artificial intelligence, addresses common misconceptions and explores the potential impact on small businesses and everyday operations.

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Social media 101: Building a presence that drives growth

Learn the essential role of social media in modern business strategy, why it matters, how it builds brand presence and where to begin for lasting results.

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Financial resilience and funding strategies

Financial resilience and funding strategies: Insights on strengthening financial foundations, exploring funding options and preparing for economic uncertainty.

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Employee retention strategies for a thriving workplace

Learn how to attract and retain top talent through a strong organizational culture, meaningful engagement practices and competitive compensation and benefits.

Car salesperson handshaking with a client after closing a deal at the dealership - business concepts

Winning customers: Sales and marketing tips from the pros

Hear from marketing and sales experts on how to build strong customer relationships, use essential CRM platforms, and host impactful promotional events.

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Using AI to supercharge your marketing strategy

Discover practical applications of AI in marketing, including automated content creation, customer behavior analysis and smart segmentation to drive growth and efficiency.

Strategic social media marketing: Platforms, timing and engagement

Explore in-depth strategies for utilizing different platforms effectively, optimizing posting schedules and using analytics tools to boost engagement and conversions.

Close up of businesswoman signing mortgage investment contract on sofa in living room at home.

Building a yearly comprehensive business plan

Gain hands-on experience creating a strong business plan that covers critical areas such as budgeting, pricing, inventory and long-term financial planning.

Confused businesswoman annoyed by online problem, spam email or fake internet news looking at laptop, female office worker feeling shocked about stuck computer, bewildered by scam message or virus

Scam alert! Protecting your business from fraud and deception

Learn how to identify and avoid scams that target small businesses. This session covers common fraud tactics, warning signs and steps you can take to protect your business, employees and customers.

A group of business people is holding a meeting in the open-space office.

Succession planning: Securing the future of your business

Learn about preparing for leadership transitions, including planning for sale, family succession or organizational restructuring for continued success.

Whether you're just starting out or looking to level up, this conference is your chance to learn from experts and connect with people who care about doing business the right way.

Thank you to the 2025 Build a Better Business Conference and Torch Awards for Ethics sponsors:

SCORE Mentors Northeast Indiana

Paul Davis of Northeast Indiana