Lifetime Floors

Lifetime Floors was founded as a company in 2018 and has come a long way from its beginning. What is most important to the company still though is that customers are completely satisfied with their work. Lifetime Floors started with just one trailer full of equipment and got its feet wet over the first year. Their Duralast company was very attentive and helped them as they started their process. Today, Duralast is as much help now as in the beginning of their business relationship, as they do their job so that Lifetime Floors can do theirs. 

Over the years, Lifetime Floors has learned different ways to do their job through experience, expertise and skill. Their staff receives continuous training and keeps up to date on all of the changes in the industry, continuing to work out any kinks and doing the best job possible for their customers. Lifetime Floors continues to grow each year and has been recognized in the top five Selling Associates at the Duralast Company for the last three years. They work very hard to show their customers that they are what is important. While growing their business, Lifetime Floors has acquired great customers that are now friends, in addition to more knowledge and experience.

In the beginning of 2023, Lifetime Floors added a Sales Representative position that focuses solely on the customer and their needs, which has helped to increase business. Now that the company is growing, they have added a second truck and trailer of equipment to be able to provide great service and have a better turnaround time for customers. Lifetime Floors was also recognized as the #1 Top Selling Associate for the Duralast Company in 2023 and their goal is to be #1 again in 2024.

In 2025, Lifetime Floors will be adding a third trailer and truck due to the growth of their business. The company has been very blessed to have such great staff and customers to help them grow in their business. They pride themselves on the quality of their work and their business receives many customer referrals. Lifetime Floors knows that when their customers are happy, they tell others and many customers have had the company back to do additional projects at their homes.

“The best part of being in business is to know that you have made someone happy and that they refer you to their friends,” says Shem Esh, Owner of Lifetime Floors. “It’s great to be recognized by the Better Business Bureau because customer satisfaction is our #1 priority."

“I was impressed by Lifetime Floors’ constant effort to create a positive organizational culture that empowers their employees and supports their customers,” says Torch Awards judge, Min Geiger, Ph.D. “Lifetime Floors’ active engagement with the community is also clear.”