Keynote Address delivered by Stanley S. Litow, Vice President, Corporate Citizenship & Corporate Affairs, IBM; President, IBM International Foundation.
Leading the Recovery: Restoring Transparency and Trust in Business
BBB serving Metro NY Forum on Corporate Responsibility II
AGENDA
Leading the Recovery: Restoring Transparency and Trust in Business
BBB Forum on Corporate Responsibility II
May 12, 2009
Welcome
Claire Rosenzweig, CAE, President & CEO, Better Business Bureau Serving Metropolitan New York, and the Education and Research Foundation of the Better Business Bureau of Metropolitan New York, Inc.
Keynote Remarks
Introduction by Claire Rosenzweig
Building Transparency and Integrity
Stanley S. Litow, Vice President, Corporate Citizenship & Corporate Affairs, IBM; President, IBM International Foundation
Special Report
Introduction by Claire Rosenzweig
The Responsible and Sustainable Board
John DeRose, Senior Manager, Audit & Enterprise Risk Services, Deloitte & Touche LLP
Sponsor Remarks
Patricia A. Sampson, Managing Director, The Bank of New York Mellon
Panel Discussion
Introduction by Claire Rosenzweig
Responsibility Strategies for Rough Times
Carol Cone, Chairman and Founder, Cone Inc., Moderator
Kathryn C. Brown, Senior Vice President, Public Policy Development & Corporate Responsibility, Verizon Communications, Inc.
Daniel J. Osheyack, Vice President, Philanthropic Initiatives, Time Warner
Caroline Roan, Vice President, Corporate Responsibility, Pfizer Inc and President, Pfizer Foundation
Panel Discussion
Introduction by Claire Rosenzweig
Ethical Marketing Challenges
Stuart Elliott, Advertising Columnist, The New York Times, Moderator
Leonard L. Gordon, Director – Northeast Regional Office, Federal Trade Commission
Randall Rothenberg, President and CEO, Interactive Advertising Bureau
Ronald R. Urbach, Partner, Co-Chair, Advertising, Marketing and Promotions Practice Group, Davis & Gilbert LLP