Wednesday, July 15, 2026 | 1 PM

Presented by Pawel Pienczykowski, Manager, Compliance & Workflow at BBB, Connecticut

Please note: This session will be offered virtually as a webinar. Registrants may choose to attend the webinar either remotely or in person at our ignite space in Cromwell, where it will be shown as a group viewing. If you would like to attend the group viewing, please select that option during registration.

Learn how customers and AI evaluate your business before they ever contact you—and how to make your BBB Accreditation a visible trust signal.

More and more customers are checking what AI tools say about a business before they ever make contact. In moments, these tools can assemble a comparison of your business and your competitors using whatever information is publicly available. If your proof is thin, incomplete, or difficult to find, many potential customers will move on—and you may never know it happened.

This session shows BBB Accredited Businesses how to strengthen that critical first impression. You’ll see what AI tools and customers can actually verify about your business today, why a badge in the footer no longer does the job on its own, and how to turn your accreditation into visible, credible proof that customers can see and act on.

You’ll leave with a practical 90-day plan designed for business owners without a marketing team, so your strongest proof is easy to find instead of buried in a footer.

This program will be presented by Pawel Pienczykowski, the marketing analytics and business intelligence professional at BBB, Connecticut, where he focuses on business compliance, data analysis, and strategic reporting. He helps transform data into actionable insights that improve engagement, communication effectiveness, and organizational decision-making. Pawel has been with BBB, Connecticut for eight years.