A celebration of trust image

BBB of Greater Maryland Torch Award Criteria

The annual BBB Torch Award for Ethics recognizes organizations that embody the four C's:

  • Character- The tone the leader sets for the organization.
  • Culture- How the organization provides trust through empowering employees, purpose, and opportunities to grow.
  • Customers- How the organization practices builiding relationships with consumers.
  • Community- How the organization makes an impact with the local community. 

Eligibility to submit an application: 

  • BBB Accreditation is not required
  • Businesses applicants must have a “B” rating or better with BBB
  • Applicants must be headquartered in Maryland
  • Businesses located in the following counties in Maryland are not eligible: Prince George's, Montgomery, St. Mary's, Calvert and Charles (those counties are in the service area of the DC BBB)
  • Organizations must have been in business for a minimum of three years
  • Applicants are not eligible if they have received the Torch Award in the past five years
  • Government agencies and non-profit organizations are not eligible to submit an application.

Categories: Businesses who are entering the Torch Awards for Ethics will be judged in categories by the number of employees the business has. 

  • 1-10 employees
  • 11-25 employees
  • 26-99 employees
  • 100+ employees

The Torch Awards for Ethics is one of the highest honors a business can receive from BBB Greater Maryland, celebrating companies that lead with integrity and build trust. Winning sets your business apart as a trusted leader, strengthens your reputation, and signals to customers, employees, and partners that you operate with purpose and principle. It’s more than recognition—it’s a powerful way to showcase your values and stand out in a crowded marketplace. Think your business has what it takes? Apply today!