This Business Is Not BBB Accredited

Opportunities Unlimited Publications

Opportunities Unlimited Publications

(816) 842-5510

Opportunities Unlimited Publications

43 years in business
1401 Armour Rd
Kansas City, MO 64116-3744
Fax Numbers
  • (816) 842-7190
Additional Phone Numbers
  • (816) 842-4130
  • (816) 842-4559
BBB File Opened: 11/01/1974
Business Started: 10/01/1974
Type of Entity
Business Management
  • Mr. Joe Lawson, President
Business Category
  • Direct Mail Advertising
  • Contest Arranging and Judging

Alternate Business Names
  • CAP
  • International Award Payment Center
  • Award Processing Center
  • Contest America Publishers, Inc.
  • Cash Connection
  • Opp Company
  • North American Award Center
  • OPP
  • Capital Reserve II
  • NAAC


Pattern of Complaint

Customers complain that they are under the impression that they have won money and need to fill out a form in order to receive their winnings, when, in fact, they are paying to enter the first round of a contest. Customers file complaints claiming that they have entered several contests thinking that they have won, only to find out they had not won money, but were entering several contests.

The company asks consumers to read the rules of the con... Read More


Opportunities Unlimited does extensive mailings of contests where interested recipients are solicited to enter a contest by paying an entry fee. The subject explains that the games are not lotteries, but rather contests of skill. Each contest entered requires an entry fee. As the contest progresses, contestants may find they have become increasingly difficult to solve. Tiebreakers may be necessary to determine final winners. Entry fees cover the costs of operating the contests and paying the prize winners. The bureau has received occasional complaints from recipients of the mailing requesting to be removed from the subject's mailing list. To our knowledge, when these request have been made, the requests have been satisfied. We have no complaints that the prize monies have not been awarded. The subject has been directed by its legal counsel to clearly explain to recipients their mathematical chances of winning prizes in each contest. A brochure explaining the company's contests, including precautions against being misled, is sent as a part of the subject's mailings. The subject has been responsive to any requests for service in handling consumer complaints sent to them by the BBB.

BBB Reason for Ratings

BBB rating is based on 13 factors: Get the details about the factors considered.

Factors that affect the rating for Opportunities Unlimited Publications include:

  • Business has failed to resolve underlying cause(s) of a pattern of complaints

Licensing information is provided in the BBB Business Profiles to inform the public about industries that may require professional licensing, bonding, or registration. Better Business Bureau encourages you to check with the appropriate agency to be certain any requirements are currently being met.
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to substantiate their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
BBB reports on known significant government actions involving the business's marketplace conduct.
BBB reports on a company that is out of business for one year from the date the company closes its doors or ceases to do business.
BBB reports on unauthorized use of the Better Business Bureau's name and/or logo for as long as the business continues to use it in any advertising, or for one year after the business ceases any repeated unauthorized uses.
BBB reports on a business’s bankruptcy as long as the business remains in bankruptcy.
BBB reports when mail sent to the business was returned by the Postal Service.

Opportunities Unlimited Publications

This Business Is Not BBB Accredited

Opportunities Unlimited Publications

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