This Business Is Not BBB Accredited

(808) 922-3499

21 years in business
1188 Bishop St STE 1107
Honolulu, HI 96813-3304
Fax Numbers
  • (808) 356-1966
  • (808) 924-4473
Additional Phone Numbers
  • (808) 347-9193
Additional Website Addresses
BBB File Opened: 04/21/2000
Business Started: 02/28/1996
Business Started Locally: 02/28/1996
Business Incorporated: 02/01/2005 in HI
Type of Entity
Business Management
  • Mr. Eric Chak Sum Chen, Owner
  • Mr. Kevin Chan, Operations Manager
Business Category
  • Jewelry Stores
  • Online Shopping
  • Online Auctions

Licensing, Bonding or Registration
This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
Number of Employees: 


Pattern of Complaint

On 12/13/16, BBB notified the company that a complaint pattern is emerging. Consumer complaints allege the company’s website exaggerates the appraised value of the items listed.  The items received are not as advertised and are worth much less than the appraised value. BBB asked the company to share the root cause of this pattern and their plan to address it.

On 12/20/16, the company shared that Private Jewelry Retail (PJR) is not the actual sta... Read More


This company offers import & sales of jewelry, and online auction.

BBB Reason for Ratings

BBB rating is based on 13 factors: Get the details about the factors considered.

Licensing information is provided in the BBB Business Profiles to inform the public about industries that may require professional licensing, bonding, or registration. Better Business Bureau encourages you to check with the appropriate agency to be certain any requirements are currently being met.
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to substantiate their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
BBB reports on known significant government actions involving the business's marketplace conduct.
BBB reports on a company that is out of business for one year from the date the company closes its doors or ceases to do business.
BBB reports on unauthorized use of the Better Business Bureau's name and/or logo for as long as the business continues to use it in any advertising, or for one year after the business ceases any repeated unauthorized uses.
BBB reports on a business’s bankruptcy as long as the business remains in bankruptcy.
BBB reports when mail sent to the business was returned by the Postal Service.

This Business Is Not BBB Accredited

Customer Review Rating:


Composite Score: