This award recognizes local BBB Accredited Businesses that maintain a solid commitment to honest & ethical business practices and is the most prestigious award BBB can present to a business.
Being a recipient indicates that the business not only believes in the high standards promoted by BBB, but also consistently acts on them and continuously integrates them into daily business practices.
The Torch Awards entries are evaluated by an independent panel of judges on topics such as management policies and practices, customer relations, marketing/sales practices, and community involvement.
This year, students from the Department of Marketing, Entrepreneurship, Hospitality and Tourism in the UNCG Bryan School helped six local businesses vie for BBB's 2018 Torch Awards for Ethics. As part of the consumer behavior class taught by Sara MacSween, the students worked with the businesses on their applications for the award. Then, the students gave short presentations on how the businesses build trust with employees, customers and vendors in the marketplace to a three-judge panel.