Media Kit


BBB Overview

Get to Know us

Press Releases

Media Tools

2017 Media Calendar

BBB in the News


  1. BBB Overview

    BBB Accredited Businesses must adhere to our Code of Business Practices and Code of Advertising and commit to our Standards for Trust.

    More about your BBB

    Our mission and vision

    Location & hours

  2. Get to know us

    Media Contacts:

    For News Media:

    Jarrod Wise
    VP of Marketing & Communications
    Tel: 510-844-2022
    Fax: 510-844-2622

    For Spanish Media:

    Rebecca Harpster
    Community Outreach Coordinator
    Tel: 510-844-2067
    Fax: 510-844-2667

  3. Press Releases

    BBB educates consumers and businesses via hundreds of tips on a variety of subjects. We speak on scams, consumer tips, business tips, donation tips, current events and anything related to the marketplace.

    Our press releases can be found here.

  4. Media Tools

    If you’re interested in a business
    : BBB reports on licensing, advertising review, government actions, pattern of complaints, out of business, misuse of Better Business Bureau name/logo, bankruptcy and mail returned. BBB Business Profiles include business information, an overview, contact information, type of entity, business management, location/hours/website/social media, business category, products & services, service area and alternate business names for a business. BBB Business Profiles also include other relevant information about a business’s practices such as complaints, reviews, alerts & actions, a composite score and a BBB Rating. You can find a BBB Rating System overview here. BBB also conducts investigations into businesses that may have unethical business practices. When completed, press releases about these investigations are distributed to the media and posted on Golden Gate BBB’s website. You can sign up to receive news alerts from your BBB here.

    If you’re interested in scams: BBB Scam Tracker provides consumers across North America with a place to report scams and fraud and to warn others of malicious or suspicious activity. All BBBs collect information from consumers and process data, which is shared with law enforcement agencies for use in identifying and prosecuting scammers. Data is also used to create scam alerts and press releases to warn consumers about relevant scams happening in their area. If you’re researching a scam, please feel free to reach out to us for more information regarding it. When a consumer submits a report to BBB Scam Tracker, they can indicate if they would be willing to speak to the media about it. These consumers are a great resource for potential stories about scams. You can also use BBB Scam Tracker ( to search for scams by keyword, scam type, zip code/area and date reported. BBB Scam Tracker can be used as a resource for story generation. Please reach out to us with questions or for more information.

  5. 2017 Media Calendar

    Below are media topics that we are planning on writing about in 2017 – both through news releases and on our blog ( Feel free to use this list to collaborate with BBB on stories throughout the year.

    January: New Year’s Resolutions, purchasing football post-season merchandise online, gaining financial stability after the holidays, finding the right gym membership, Torch Awards for Ethics, early tax preparation, data privacy

    February: filing taxes (cybersecurity, scams), safe gift delivery, Valentine’s Day (online dating contracts, romance scams)

    March: college basketball, donating to charities that provide safe water, how sustainable access to safe water affects communities

    April: IRS scams, protecting confidential and sensitive financial information, baseball opening day, Secure Your ID Day

    May: Small Business Month, Moving Month, tips for small businesses: establishing a presence in a saturated market, how to prepare for moving, hiring a mover, hiring a contractor for home renovations, hiring a wedding planner, pool renovation, promoting BBB’s Request a Quote

    June: Customer Reviews, promoting BBB Scam Tracker, tips for planning a summer vacation, tips for hiring a landscaper, myths about scams, tips for occupying your kids over summer

    July: creating memories through travel, buying season football tickets, ways to save money on vacation, how to get the most out of 4th of July sales, making sure your air conditioner is in good condition, tips for beating the heat, highlighting National Parks in our service area

    August: home renovations, home safety tips, back to school tips, getting ready for fall, college student identity theft, wildfire safety tips, hiring a contractor

    September: protecting personal information, scams affecting students, buying football tickets, Labor Day sales, teaching kids how to be savvy consumers, wildfire relief tips, buying sports apparel online

    October: cyber security, prepare for rain, holiday vacation planning, Halloween scams, National Cyber Security Month, Secure Your ID Day, supporting local sports team

    November: investment fraud, holiday shopping, Black Friday, Small Business Saturday, Cyber Monday, Giving Tuesday, Veteran’s Day, how to have a stress-free Thanksgiving

    December: financial planning, Top Ten Scams of 2017, returning holiday gifts, pet boarding while you travel, traveling with pets for the holidays

  6. BBB in the News

    Your BBB is frequently featured on television, on the radio, on online news sources, and in newspapers in English, Spanish and Chinese. Below are some examples.

    BBB Scam Tracker (KTSF 26 – Cantonese)

    IRS Scam Calls (Univision – Spanish)

    Weekly column in El Observador (English & Spanish)

    7 On Your Side: BBB Has Warnings for Homeowners, Donors (ABC 7)

    IRS Scam (KTVU Fox 2)