BBB Accredited Business Profile

(510) 324-2900

13 years in business
1817 Addison Way
Hayward, CA 94544-6913
Fax Numbers
  • (510) 324-5300
Additional Phone Numbers
  • (866) 915-5300
Additional Email Addresses
BBB File Opened: 09/23/2005
Business Started: 09/30/2004
Business Started Locally: 09/30/2004
Business Incorporated: 09/30/2004 in CA
Type of Entity
Business Management
  • Mr. Prasad Adavikolanu, President & CEO
  • Ms. Tanu Bhattacharya, Director of Marketing & Operations
Business Category
  • Vitamins and Supplements
Service Area
We service the following area(s): California
Number of Employees: 
BBB accredited business


Overview, founded in 2004, is a direct-to-consumer online retailer with over 10,000 products in vitamin, mineral, herbal, diet and natural cosmetic products. currently distributes products from over 1,000 nationally manufacturers.

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BBB Reason for Ratings

BBB rating is based on 13 factors: Get the details about the factors considered.

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Licensing information is provided in the BBB Business Profiles to inform the public about industries that may require professional licensing, bonding, or registration. Better Business Bureau encourages you to check with the appropriate agency to be certain any requirements are currently being met.
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to substantiate their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
BBB reports on known significant government actions involving the business's marketplace conduct.
BBB reports on a company that is out of business for one year from the date the company closes its doors or ceases to do business.
BBB reports on unauthorized use of the Better Business Bureau's name and/or logo for as long as the business continues to use it in any advertising, or for one year after the business ceases any repeated unauthorized uses.
BBB reports on a business’s bankruptcy as long as the business remains in bankruptcy.
BBB reports when mail sent to the business was returned by the Postal Service.


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