BBB Accredited Business Profile

Golden Horizon Travel

Golden Horizon Travel

(800) 210-3008

Golden Horizon Travel

13 years in business
1806 Belles St Ste 5B
San Francisco, CA 94129-1806
BBB File Opened: 12/07/2009
Business Started: 03/01/2004
Business Started Locally: 03/01/2004
Business Incorporated: 03/09/2004 in CA
Type of Entity
Limited Liability Company (LLC)
Business Management
  • Ms. Nelly Young, Owner
Business Category
  • Sightseeing Tours
Products & Services
Best Private Custom tours in San Francisco Area, outdoors adventures to Yosemite, Sequoia & redwood National Parks, guided tours to Napa Wine Country, Hot Air & Horseback rides, Safari, rides, Muir Woods Park ,Hearst Castle & Big Sur Trips,Alcatraz
Service Area
We service the following area(s): the San Francisco Bay Area and Northern Coastal California
Alternate Business Names
  • San Francsico Tours
  • Yosemite Private Tours
  • Muir Woods Tours
  • Wine Country Private Tours
Licensing, Bonding or Registration
This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
Number of Employees: 
Methods of Payment
  • Golden Horizon Travel LLC accepts all major credit cards including Master Card, Visa, Discover, American Express, Debit Cards, Euro Cards, and “Cartes Bleues.”
    We also accept wire transfers from tour operators and travel agents. Please note that some foreign credit cards may be subject to additional fees due to the currency conversion and credit card-associated transaction fees. We also accept PayPal and some Chinese and Japanese credit cards as well with specific terms of use. When you accept to allow the process of your payment on our website, you understand and accept our terms and conditions, rates and tour prices posted online and the currency conversation fees and that the transaction will be charged for the full amount. You may not dispute these charges under any circumstances after you submit your order on our website. We assume no responsibility for no-shows and incorrect address or pick-up location provided by our customers.

    When transaction is declined, your own bank may hold on this required amount for few days but that doesn’t mean you have been charged. All transactions are between you and whatever you enter on the website that is out of our control. We will however do our best to clarify any misunderstanding in this regard.
    Merchant Receipt and Tour Confirmation
    Your debit or credit card will be charged immediately after confirming your purchase on our website. You will receive an automated email with the merchant receipt confirming your purchase; however, you will not receive an email or notice from Golden Horizon Travel if your PayPal, debit or credit card declines. If your card declines, you will need to resubmit a new reservation with a different card and please ensure that billing address and zip code match your credit card and bank account (statement). A second email will be sent to you once payment has been processed and accepted. Please note that all reservations are subject to availability even if it is approved. All refunds and/or voided transactions are subject to the above "refund fees" and may take up to 5 to 10 business days before your funds are transferred back into your account.

    Declined Credit Cards and Returned Transactions
    Please note that if your transaction is declined, you will not receive any email or notice from Golden Horizon Travel. Please resubmit your reservation with a different credit card and ensure that you enter in the correct billing address and zip code that is associated with the credit card you are providing.

Refund & Exchange Policy: 

Listed below are GoldenHorizon Travel's Terms and Conditions, including our reservation, refund andcancellation policy: 

Our Cancellation and Refund Policy:
Online SECUREBooking, Receipt and Method of Payment
Tour Confirmationand Tour Vouchers
Responsibility andTour Change Liability
High RiskActivities and Tours:
Website Disclaimer
General Terms andMiscellaneous

I.Reservation and Cancellation Policy
91% of the total amount will be refunded if the tour is canceledat least 15 days prior to the scheduled tour (or the date of the tour orservice) 9% covers the required transaction fees; that’s 4.5 % pertransaction(booking is one transaction and refunding is a second transaction)
50% of the total amount will be refunded if the tour is canceledat least 7 business days prior to the scheduled tour or service.

15% of the total amount will be refunded if the tour is canceledat least 5 business days prior to the scheduled tour (week-ends and holidaysdon’t count).
0% of the total amount will be refunded if the tour is canceled4 business days or less prior to the day of the scheduled tour or service. Thisincludes no-shows. (Week-ends and holidays don’t count).

Refund Fees: There is a charge foreach transaction when wanting a refund. This charge will vary from 4.5% to 7.9%per transaction depending on the type of credit card you used to make thetransaction and the country where the credit card was issued. This chargecovers the credit card transaction fees that your credit card company chargedGolden Horizon Travel when you made the reservation on our website and includesthe required merchant processing fees associated with your credit card company.This policy applies on all refunds as well, regardless of the amount or thedate of the refund.
All overnight tours (with or without hotelaccommodations) require at least a 19-day advance notice of cancellation toGolden Horizon Travel. All sales are final for last-minute booking (defined asmade within 0-4 business days prior to the scheduled tour.)
Click  on these links(urls) to learn more:

BBB Accreditation

BBB Accredited Since 08/23/2010

BBB has determined that Golden Horizon Travel meets Standards of BBB Accreditation, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business's products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business's product quality or competency in performing services.

Standards of BBB Accreditation

An accredited business or organization agrees to:
  1. 1. Have been operational (actively selling products or services) in any BBB service area for at least the most recent 6 months, unless the principle(s) previously operated a similar business with an eligible record (one that qualifies for BBB accreditation).
  2. 1. Fulfill contracts signed and agreements reached.
  3. 3. Be free from government action that demonstrates a significant failure to support BBB ethical principles in marketplace transactions (this requires a determination by BBB as to the nature of any violation, whether it was caused or condoned by management, and actions taken to resolve underlying issues that led to the government action).
  4. 4. Be free of an unsatisfactory rating and maintain at least a B rating at the accrediting BBB and the BBB where it is headquartered, if different.
  5. 5. In its relationship with BBB:
    1. 1. meet all applicable standards within this Code of Business Practices
    2. 2. cooperate with BBB's activities and efforts to promote voluntary self- regulation within the business' industry
    3. 3. honor any settlements, agreements or decisions reached as an outcome of a BBB dispute resolution process
    4. 4. complete the required application and pay all monetary obligations to BBB in a timely manner
An accredited business or organization agrees to:
  1. 1. Follow federal, state/provincial and local advertising laws.
  2. 2. Abide by the BBB Code of Advertising. Supply, upon request, substantiation for advertising and selling claims. Correct advertising and selling practices, when recommended by BBB.
  3. 3. Adhere to applicable BBB industry codes of advertising.
  4. 4. Cooperate with BBB self-regulatory programs for the resolution of advertising disputes.
  5. 5. Use the BBB name and logos in accordance with BBB policy.
  6. 6. Avoid misleading customers by creating the false impression of sponsorship, endorsement, popularity, trustworthiness, product quality or business size through the misuse of logos, trustmarks, pictures, testimonials, or other means
An accredited business or organization agrees to:
  1. 1. Make known all material facts in both written and verbal representations, remembering that misrepresentation may result not only from direct statements but by omitting or obscuring relevant facts.
  2. 2. Ensure that any written materials are readily available, clear, accurate and complete.
An accredited business or organization agrees to:
  1. 1. Upon request, provide BBB with all information required to evaluate compliance with BBB standards. This may include, but is not limited to business name, address and contact information; names and background of principles; business and banking references; licensing and/or professional accreditation; and a complete description of the nature of the business.
  2. 2. Clearly disclose to customers:
    1. 1. direct and effective means to contact the business
    2. 2. terms of any written contract
    3. 3. any guarantees or warranties accompanying a product
    4. 4. any restrictions or limitations imposed (e.g. limited supply,maximum number available per customer)
    5. 5. the business' return/refund policy
    6. 6. any recurring commitment into which the customer may be entering, including information on how future billing will occur
    7. 7. total cost of the transaction, including tax, shipping and handling, and other related charges
  3. 3. If selling products or providing services on Web sites or via other electronic means:
    1. 1. provide any required product labeling information
    2. 2. disclose the nature and terms of shipping, including any known delays or shortages of stock
    3. 3. provide an opportunity to review and confirm the transaction before the sale is completed
    4. 4. provide a receipt summarizing the transaction after the purchase
An accredited business or organization agrees to:
  1. 1. Fulfill contracts signed and agreements reached.
  2. 2. Honor representations by correcting mistakes as quickly as possible.
An accredited business or organization agrees to:
  1. 1. Promptly respond to all complaints forwarded by BBB by:
    1. 1. Resolving the complaint directly with the complainant and notifying BBB, or
    2. 2. Providing BBB with a response that BBB determines:
      1. 1. is professional,
      2. 2. addresses all of the issues raised by the complainant,
      3. 3. includes appropriate evidence and documents supporting the business' position, and
      4. 4. explains why any relief sought by the complainant cannot or should not be granted.
  2. 2. Make a good faith effort to resolve disputes, which includes mediation if requested by BBB. Other dispute resolution options, including arbitration, may be recommended by BBB when other efforts to resolve a dispute have failed. BBB may consider a business' willingness to participate in recommended dispute resolution options in determining compliance with these standards.
  3. 3. Comply with any settlements, agreements or decisions reached as an outcome of a BBB dispute resolution process.
  4. 4. Cooperate with BBB in efforts to eliminate the underlying cause of patterns of customer complaints that are identified by BBB.
An accredited business or organization agrees to:
  1. 1. Respect Privacy
    Businesses conducting e-commerce agree to disclose on their Web site the following:
    1. 1. what information they collect,
    2. 2. with whom it is shared,
    3. 3. how it can be corrected,
    4. 4. how it is secured,
    5. 5. how policy changes will be communicated, and;
    6. 6. how to address concerns over misuse of personal data.
  2. 2. Secure Sensitive Data
    Businesses that collect sensitive data online (credit card, bank account numbers, Social Security number, salary or other personal financial information, medical history or records, etc.) will ensure that it is transmitted via secure means.Businesses will make best efforts to comply with industry standards for the protection and proper disposal of all sensitive data, both online and offline.
  3. 3. Honor Customer Preferences
    Businesses agree to respect customer preferences regarding contact by telephone, fax and e-mail, and agree to remedy the underlying cause of any failure to do so.
An accredited business or organization agrees to:
  1. 1. Avoid involvement, by the business or its principles, in activities that reflect unfavorably on, or otherwise adversely affect the public image of BBB or its accredited businesses.

BBB Accreditation Reviews

BBB routinely monitors its files on all Accredited Businesses to affirm that they continue to meet all BBB Accreditation Standards

BBB Accreditation Process

Not every business is eligible for BBB Accreditation. Businesses must meet, commit to and maintain the BBB Code of Business Practices (Accreditation Standards)  in order to be eligible for and maintain BBB Accreditation. The BBB Code of Business Practices represents sound advertising, selling and customer service practices that enhance customer trust and confidence in business. The Code is built on the BBB Standards for Trust, eight principles that summarize important elements of creating and maintaining trust in business.

In order to be eligible for Accreditation a business must complete an Accreditation application.

Upon receipt of a fully completed BBB Application for Accreditation, BBB staff:

  • Reviews the application
  • Researches the business
  • Verifies the information presented in the application
  • May request additional information
  • May request proof of specific information on the application
After the review and verification process, BBB will then evaluate if the business meets the BBB Code of Business Practices (Accreditation Standards)..

Once BBB has finished its evaluation, the application for BBB Accreditation is either approved or denied. If the applicant is found in compliance with the BBB Code of Business Practices it will be presented to the BBB Board of Directors, or a committee of that board, for final approval. If the application is denied, BBB will contact the applicant, indicating the BBB Standard(s) that were not met and any recourse available to the applicant.

Golden Horizon Travel

Golden Horizon Travel


Customer Review Rating:

This business has no complaints filed

Composite Score: