BBB Accredited Business Profile



(800) 316-7258


4 years in business
1010 Doyle St Ste 200
Menlo Park, CA 94025-4515
Fax Numbers
  • (800) 418-7353
Additional Email Addresses
BBB File Opened: 04/25/2017
Business Started: 01/08/2014
Business Incorporated: 03/22/2013 in DE
Type of Entity
Business Management
  • Mr. Bert Friedman, Compliance Manager
  • Mr. Kalpesh Kapadia, CEO
Contact Information
  • Customer Service: Mr. Daniel Cochran, Operations Manager
Business Category
  • Financial Services
  • Credit Cards and Plans

Service Area
We service the following area(s): ALAMEDA County, CA, CONTRA COSTA County, CA, MARIN County, CA, NAPA County, CA, SAN FRANCISCO County, CA, SAN MATEO County, CA, SOLANO County, CA, SONOMA County, CA
Number of Employees: 
BBB accredited business



Deserve is an analytics-based lending company providing credit products for international students, domestic students, and those new to the credit markets with thin credit files. 

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BBB Reason for Ratings

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Business Profile

Licensing information is provided in the BBB Business Profiles to inform the public about industries that may require professional licensing, bonding, or registration. Better Business Bureau encourages you to check with the appropriate agency to be certain any requirements are currently being met.
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BBB reports on known significant government actions involving the business's marketplace conduct.
BBB reports on a company that is out of business for one year from the date the company closes its doors or ceases to do business.
BBB reports on unauthorized use of the Better Business Bureau's name and/or logo for as long as the business continues to use it in any advertising, or for one year after the business ceases any repeated unauthorized uses.
BBB reports on a business’s bankruptcy as long as the business remains in bankruptcy.
BBB reports when mail sent to the business was returned by the Postal Service.




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