BIRMINGHAM, AL August 11, 2016: BBB Serving Central & South Alabama is issuing a warning for the online retailer Hero Tees [also known as Hero Products]. Hero Tees is an online clothing retailer based in Anniston, AL that sells merchandise aimed at veterans, first responders and those who wish to support the armed forces. BBB Serving Middle Tennessee and Southern Kentucky are sharing this alert because of complaints coming from our Middle Tennessee area and also on behalf of our local Heros from Fort Campbell Kentucky.Hero Tees currently has an F-rating with the Better Business Bureau and has accumulated almost 200 complaints from consumers in 43 states, 150 of which are unanswered. The majority of these complaints were filed between March & August 2016. [Published complaint details can be read here: http://www.bbb.org/csal/business-reviews/clothing-retail/hero-products-in-anniston-al-90146197/complaints]. Most of these complaints exhibit a similar pattern: Complainants report ordering products from the business' website, being charged for the order, but never receiving their products. Complainants also report that it is difficult to contact the business and phone calls and emails often go unanswered. Many complainants report waiting upwards of six months from the time they originally placed their order with no communication from the business and no products delivered. BBB attempted to contact the business multiple times regarding this pattern of complaints and to date has received no response.“Clearly, Hero Tees has exhibited disregard for a large number of consumers across America,” said David Smitherman, President & CEO of BBB Serving Central & South Alabama. “Unfortunately, retailers like this exist and we urge consumers to check with BBB prior to placing orders with online merchandisers who are unfamiliar.”According to the Hero Tees website (www.herotees.us and www.heroteesclub.com) the business creates “unique, custom shirt designs that can't be found anywhere else! Hero Tees is part of a large online community dedicated to the men and women that protect, and enrich our great nation.”The business’ website also states that the owner now makes all of the items at his home in Alabama after a previous problem with an outside screen printer: “Shirts and hats are made on top of the line machines, right here in America! Alabama, to be exact! After a positive experience with you guys and a bad experience with our first screenprinter, we felt the need to take this into our own hands. We invested your purchasing into our equipment and training to ultimately make the entire buying experience more positive for you guys! We are getting there! I work around the clock, right in my own home getting things done!”Hero Tees currently has 16 customer reviews on its BBB Business Review, with 2 customers reporting a positive experience with the business and 14 reporting a negative experience (customer reviews can be read here: http://www.bbb.org/csal/business-reviews/clothing-retail/hero-products-in-anniston-al-90146197/customer-reviews).One consumer writes: “I put in a order with this company on February 20 and now its june and I still have not received my order I was told in april it would ship soon but still nothing and I have contacted the company thru email but now no contact. I hate to think this company is using veterans like myself.”Some customers who did receive an order were dissatisfied with their products. One consumer left the following customer review with BBB: “The delivery of the product took over a month. We emailed to follow up on the status and received an email back about the reason it was taking so long ..so critically that the company was small and based out of Anniston and they ‘REFUSE’ to have product done in China like most of their competitors. When we received the product the inside of the hat had a ‘made in China’ tag, the police flag emblem appears to be glued on instead emboildered as claimed and the blue line was so light blue that it could barely be distinguished from the white (which was the whole purpose of the police line hat), there was paper still attached to the inside emblem from where it was glued on.”The business claims on its website that items ship “same day,” but may take up to “21 business days” to arrive “depending on suppliers and order numbers.”The business also states that some orders may take a long time to ship because items are only produced “after the order is made.”BBB is advising consumers to be cautious when doing business with internet merchants that they've never dealt with before and to research online retailers prior to making a purchasing decision.