Columbus, OH - Since their release ten years ago, Beats by Dre headphones continue to be a popular gift. Purchased by both celebrities and casual music fans alike, untrustworthy retailers selling fake Beats to cash in on the sought-after product was inevitable. In 2016, BBB Serving Central Ohio investigated a company believed to be selling counterfeit Beats headphones and using a fake address in Marion, Ohio. In the past year, BBB has received eight more complaints and six customer reviews alleging broken headphones upon delivery, or never receiving a product at all. Consumers have lost an upward of $2300 total since the beginning of 2017, not including any dollar loss from years prior. Bullet-Tech, a company selling electronics nationwide, has an F rating with BBB. BBB wrote to the business on three different occasions concerning their claim to be an "Authorized Dr. Dre Beats Headphone Retailer" located in Marion, Ohio. BBB has also reached out to the business in regards to their pattern of complaints. The business has yet to respond to any communications.Because Beats headphones are so specialized, retailers have to be authorized to sell them. Check out these signs to see if your Beats are the real deal:- Real Beats by Dr. Dre will have the word “wireless” on the silver part of the outer headphone frame. Fake Beats will have different words, like “studio wireless”, written instead.- Real Beats will have a well crafted headphones case with no cracks. Fake Beats may have a case with an outer black clip, and crooked stitching on the inside.- Real Beats will not show any flashing lights or LED lighting when they are turned on because the plastic is thicker and of better quality. Fake Beats will show the LED lights shining through on both sides of the ear pieces as a result of thinner, cheaper plastic.- Real Beats will have a clear trademark symbol and description on the inside of the headphone frame that is easy to read. Fake Beats will have a blurry, faded trademark that is difficult to see clearly.- Real beats will have thick foam covering the speakers. Fake Beats will have thin, transparent foam that allows you to see the speakers through the material.Interested consumers can find more information on buying Beats by visiting their website.BBB also wants consumers to be aware that Apple, Inc. acquired Beats by Dre in August 2014. Therefore, any complaints filed after that date are handled by Apple, Inc. directly. Beats Music Support can be contacted at: https://www.beatsbydre.com/support. For more information, follow your BBB on Facebook, Twitter, and at bbb.org.Media Contact:Kip Morse email@example.comAbout BBBFor more than 100 years, Better Business Bureau has been helping people find businesses, brands and charities they can trust. In 2017, people turned to BBB more than 160 million times for BBB Business Profiles on more than 5.2 million businesses and Charity Reports on 11,000 charities, all available for free at bbb.org. There are local, independent BBBs across the United States, Canada and Mexico, including BBB Serving Central Ohio, which was founded in 1921 and serves 21 counties in Central Ohio.