Richmond, VA- Better Business Bureau serving Central Virginia is issuing a warning to consumers after an investigation into New Credit History (NewCredit123.com) and the website’s advertising practices. On January 22, 2018, BBB attempted to contact New Credit History (NewCredit123.com) regarding credit improvement claims advertised on its website. The website advertises “secondary credit numbers (SCN)” and “credit privacy numbers (CPN)” for $299 (each). According to NewCredit123.com, “A SCN number can be used in place of your Social Security Number when applying for credit as long as you fully disclose it is a SCN number. All SCN numbers are privately issued numbers. This number does not replace your current Social Security Number and should never be used for government purposes.” A similar statement is used to describe the “credit privacy number”. In reference to both products, the website states “NewCredit123 is your most reliable and trusted partner in your path to good credit. Sit back and relax and enjoy us working to get you the credit you deserve!” BBB asked NewCredit123.com to substantiate claims that its “secondary credit numbers” and “credit privacy numbers” can be used by consumers to obtain credit and/or improve credit scores. According to the BBB Code of Advertising, claims related to the results or efficacy of any product or service must be substantiated with recent, competent, and objective data. Advertisers should be prepared to substantiate any claims or prior to publication. BBB must report that New Credit History (NewCredit123.com) failed to respond to requests to voluntarily substantiate, modify, or discontinue its credit improvement claims based on Code of Advertising guidelines. Additionally, BBB evaluates businesses making credit improvement claims to determine whether or not those firms collect fees before consumers obtain improved credit or other advertised results. BBB reporting guidelines for credit repair organizations indicate that firms that collect any fees before the advertised results (credit improvement) are fully realized are classified as “advance fee”. Based on those reporting guidelines, BBB has classified this firm as an “Advance Fee Credit Repair Service” because it makes credit improvement claims and charges flat, up-front fees for its “secondary credit” and “credit privacy” numbers. About BBB: BBB serving Central Virginia serves Richmond, the Tri-Cities, Charlottesville, and Fredericksburg, as well as 42 surrounding counties from Fauquier to Mecklenburg and Northumberland to Amherst. The nonprofit organization was established in 1954 to advance responsible, honest, and ethical business practices and to promote customer confidence through self-regulation of business. Core services of BBB include business profiles, dispute resolution, truth-in advertising, consumer and business education, and charity review.