Better Business Bureau® of Upstate South Carolina (BBB) awarded Kuka Juice with the BBB Applause Award for meeting and exceeding advertising standards. Each quarter, BBB's Local Advertising Review Program (LARP) recognizes a business within the 10 counties of the Upstate for adhering to BBB's Code of Advertising guidelines."We're very honored to receive this award and are very passionate about bringing health and wellness in the Upstate," said Samantha Shaw, co-owner of Kuka Juice.Implemented through a local partnership between BBB and the American Advertising Federation of Greenville SC, the LARP committee monitors advertising claims against BBB’s Code of Advertising, a comprehensive set of guidelines established to help businesses plan honest and effective marketing and advertising programs.The committee explained that transparency in advertising was only part of the reason that Kuka Juice was selected for this award. The effort put forth by the company not only to run an ethical business through customer service, but to bolster growth in the Upstate earned them the unanimous nomination for the Applause Award.“The award was created to promote the importance of advertising honestly and to recognize the willingness and efforts made by businesses to assure that advertising within the marketplace remains fair and honorable,” said Vee Daniel, President of Better Business Bureau of Upstate South Carolina. “Congratulations to Kuka Juice on setting an exemplary standard for truthful advertisements ensuring an ethical marketplace with mutual trust between buyers and sellers."About the Better Business Bureau® (BBB)For more than 100 years, Better Business Bureau has been helping consumers find businesses, brands and charities they can trust. In 2017, consumers turned to BBB 160 million times for Business Reviews on more than 5.2 million companies and Charity Reports on 11,000 charities, all available for free at bbb.org. The Council of Better Business Bureaus is the umbrella organization for the local, independent BBBs across the United States, Canada and Mexico, as well as home to its national and international programs on dispute resolution, advertising review, and industry self-regulation.