FRESNO, Calif. - Better Business Bureau Serving Central California & Inland Empire Counties is pleased to announce a new ethical partnership with Fresno State’s Lyles Center for Innovation and Entrepreneurship and The Ethics Center, which will celebrate ethical leadership and highlight the good work done in our community. The “Celebration of Ethical Leadership” event is a combined effort that stems from BBB’s annual “Excellence in Ethics” and Fresno State’s “Ethical Leadership,” which is a true representation and a grand celebration of ethics in our local community. Better Business Bureau strongly believes in their vision and mission of creating an ethical marketplace where buyers and sellers trust each other, and for years has been promoting ethics in the marketplace by awarding businesses that demonstrate an outstanding level of ethics and integrity with the “Excellence in Ethics” award. Better Business Bureau is proud to join forces with an organization that shares the same vision. For the past two years, the Ethics Center and the Lyles Center have been working together to support reflection on ethics, and to encourage ethical behavior in their students while hoping to have a positive impact on the larger community.“Last year, we created the "Ethical Leadership" award as part of this effort,” said Dr. Andrew Fiala, Director of The Ethics Center. “This year, we are connecting the Ethical Leadership award with the BBB business ethics awards, as part of our effort to inspire students and the community about the importance of ethical leadership and ethical business practices. The alliance between the Ethics Center, the Lyles Center, and the BBB is an opportunity to get the word out that there are good people and businesses doing good work in our community. ”Better Business Bureau president and CEO Blair Looney is always motivating people to do the right thing and to help their community, and he couldn’t be more pleased with this partnership. “This partnership is a great opportunity to highlight those who are ethical and do the right thing, but it’s also a way to remind the students at Fresno State and in the community that ethics matter and we all succeed when we are committed to doing the right thing.”The hope of this alliance is to continue to inspire students and the community, and to bring public attention to the importance of ethics. “The event is a catalyst for further conversations and an occasion to reflect on the importance of ethics for good business, for a thriving community, and for a good life,” said Fiala. “We are calling a "Celebration of Ethics" as a way of reminding people that (however trite it may sound); it is good to be good.” The “Celebration of Ethical Leadership” event will be taking place May 9th, 2018 at Fresno State, and will feature keynote speaker Michael Clayton, along with host Jenny Toste. ABOUT BBB: For more than 100 years, Better Business Bureau has been helping people find businesses, brands and charities they can trust. In 2016, people turned to BBB more than 167 million times for BBB Business Profiles on more than 5.2 million businesses and Charity Reports on 11,000 charities, all available for free at bbb.org. There are local, independent BBBs across the United States, Canada and Mexico, including BBB Serving Central California & Inland Empire Counties which was founded in 1950 and serves Fresno, Inyo, Kern, Kings, Madera, Mariposa, Merced, Mono, Tulare, Riverside and San Bernardino Counties.