One of the easiest ways to increase your revenue is to take advantage of happy customers! Not only can you get referrals from them, but they will spread the word themselves about how satisfied they are with your product or service. Here are some tips to maximize your results in getting customer referrals: Hire customer-friendly employees. Happy customers are pleased with the service they receive from people who go above and beyond to care for their needs. You can train a lot of people, but you can't train someone to be friendly - it's a natural trait. So first off, look at who you're hiring!Build a relationship with your customers. People prefer to do business with those they like and trust, so the more you show an interest in them and their company, the more they're apt to "talk you up" to others. Go above and beyond. If you're exceeding your customers' expectations, you're likely to get referrals from those happy customers. Don't just meet their expectations, exceed them!Keep your customers engaged. A good way to get repeat business, as well as additional referrals, is to solicit advice from your customers, involve them in surveys, and encourage them to provide feedback. Online forums, blogs and customer reviews are a natural venue for this feedback.Ask for referrals AND testimonials. Don't be afraid to ask for referral EVERY time you talk to a satisfied customer. Now that Internet sites such as Linkedin offer a forum for testimonials, be sure to reach out and ask them to provide one. And most importantly.... Consider the referral as a hot lead, so it's important you reach out to them just as soon as possible!