Better Business Bureau® serving Upstate South Carolina (BBB) awarded Palmetto Olive Oil Company with the BBB Applause Award for meeting and exceeding advertising standards. Each quarter, BBB's Local Advertising Review Program (LARP) recognizes a business within the 10 counties of the Upstate for adhering to BBB's Code of Advertising guidelines.“We are excited and honored to receive the BBB Applause Award,” said Charlotte Easler, co-owner of Palmetto Olive Oil Company. “As a local, small business, we appreciate the continued support of our Greenville community.”Implemented through a local partnership between BBB serving Upstate South Carolina and the American Advertising Federation of Greenville, the LARP committee monitors advertising claims against BBB’s Code of Advertising, a comprehensive set of guidelines established to help businesses plan honest and effective marketing and advertising programs. The committee divulged that the reason Palmetto Olive Oil Company was chosen was due much in part to their consistent transparency with consumers - offering the chance to sample products before purchase as well as honoring all gift and sale offers. Finding their level of customer service unparalleled, the committee was unanimous in their selection this quarter.“The award was created to promote the importance of advertising honestly and to recognize the willingness and efforts made by businesses to assure that advertising within the marketplace remains fair and honorable,” stated Vee Daniel, President of BBB serving Upstate South Carolina. “Congratulations to Palmetto Olive Oil Company on taking great pride in ensuring an ethical marketplace where buyers and sellers can trust one another.”LARP promotes truthfulness and accuracy in advertising, which in turn enhances public confidence. The program is self-regulated and approved by the American Advertising Federation (AAF) and the Council of Better Business Bureaus (CBBB).# # #About BBB of the Upstate - Better Business Bureau® of the Upstate is a private, nonprofit organization that serves the public interest by promoting ethical business practices. BBB’s mission is to be a leader in advancing marketplace trust in the 10 counties served which includes Abbeville, Anderson, Cherokee, Greenville, Greenwood, Laurens, Oconee, Pickens, Spartanburg and Union. BBB accomplishes this mission by creating a community of trustworthy businesses, setting standards for marketplace trust, encouraging and supporting best practices, celebrating marketplace role models and denouncing substandard marketplace behavior. Businesses that earn BBB Accreditation contractually agree and adhere to the organization's high standards of ethical business behavior. BBB is the preeminent resource to turn to for objective, unbiased information on businesses and charities. For more information, call (864) 242-5052 or visit http://go.bbb.org/upstatesc..