Better Business Bureau® of the Upstate South Carolina awarded Sander’s Heating and Air Conditioning, with the BBB Applause Award for meeting and exceeding advertising standards. Each quarter, BBB's Local Advertising Review Program (LARP) recognizes a local business in BBB's 10-county service area for adhering to BBB's Code of Advertising guidelines.“The primary responsibility for truthful and non-deceptive advertising rests with the advertiser,” said Vee Daniel, president/CEO, Better Business Bureau of the Upstate. “Consumers and businesses should expect honesty in advertising, like that of Sander’s Heating and Air Conditioning, and we are pleased to present them with this award.”BBB’s LARP committee routinely monitors advertising claims against BBB’s Code of Advertising, a comprehensive set of guidelines established to help businesses plan honest and effective marketing and advertising programs.Implemented through a local partnership between BBB of the Upstate and the American Advertising Federation of Greenville, LARP promotes truthfulness and accuracy in advertising, which in turn enhances public confidence. The program is self-regulated and approved by the American Advertising Federation (AAF) and the Council of Better Business Bureaus (CBBB).An alliance of the Association of National Advertisers, the American Association of Advertising Agencies, the American Advertising Federation and the Council of Better Business Bureaus, the Advertising Self-Regulatory Council's (ASRC) mission is to foster truth and accuracy in national advertising through voluntary self-regulation.ASRC supports advertiser compliance by providing a fast, flexible alternative to government regulation and ensures the credibility of and impartiality in the self-regulation system. Established to provide guidance and set standards of truth and accuracy for national advertisers, ASRC sets the policies for the National Advertising Division (NAD) of the CBBB, Children's Advertising Review Unit (CARU), National Advertising Review Board (NARB) and the Electronic Retailing Self-Regulation Program (ERSP).More information about LARP and BBB’s Advertising Standards may be found at www.upstatesc.bbb.org under the For Business tab. Should you like to nominate a business that you feel advertises honestly and effectively, please e-mail the name of the business, along with a copy of the their latest advertisement that you have seen, to email@example.com. In return, the BBB staff will submit your nomination to the LARP Committee for consideration.-30-About BBB of the Upstate - Better Business Bureau® of the Upstate is a private, non-profit organization that serves the public interest by promoting ethical business practices. BBB’s mission is to be a leader in advancing marketplace trust in the 10 counties served which includes Abbeville, Anderson, Cherokee, Greenville, Greenwood, Laurens, Oconee, Pickens, Spartanburg and Union. BBB accomplishes this mission by creating a community of trustworthy businesses, setting standards for marketplace trust, encouraging and supporting best practices, celebrating marketplace role models and denouncing substandard marketplace behavior. Businesses that earn BBB Accreditation contractually agree and adhere to the organization's high standards of ethical business behavior. BBB is the preeminent resource to turn to for objective, unbiased information on businesses and charities. For more information, call (864) 242-5052 or visit http://go.bbb.org/upstatesc.