Better Business Bureau® of Upstate South Carolina (BBB) awarded Pace Jewelers of Greenville with the BBB Applause Award for meeting and exceeding advertising standards. Each quarter, BBB's Local Advertising Review Program (LARP) recognizes a business within the 10 counties of the Upstate for adhering to BBB's Code of Advertising guidelines."All of our sales team at Pace Jewelers were very delighted and honored to receive the BBB Applause Award, said Pace Jewelers president Steve Pace. “Honesty and integrity are extremely important in advertising and we feel should be an extension of our associates efforts to make every customer feel welcome and treated with the respect they deserve."Implemented through a local partnership between BBB and the American Advertising Federation of Greenville SC, the LARP committee monitors advertising claims against BBB’s Code of Advertising, a comprehensive set of guidelines established to help businesses plan honest and effective marketing and advertising programs.The committee explained that transparency in advertising was only part of the reason that Pace Jewelers was selected for this award. The effort put forth by the company not only to run an ethical business through customer service, but to bolster growth in the Upstate for 68 years earned them the unanimous nomination for the Applause Award.“The award was created to promote the importance of advertising honestly and to recognize the willingness and efforts made by businesses to assure that advertising within the marketplace remains fair and honorable,” stated Vee Daniel, President of Better Business Bureau of Upstate South Carolina. “Congratulations to Pace Jewelers on setting an exemplary standard for truthful advertisements ensuring an ethical marketplace with mutual trust between buyers and sellers." LARP promotes truthfulness and accuracy in advertising, which in turn enhances public confidence. The program is self-regulated and approved by the American Advertising Federation (AAF) and the Council of Better Business Bureaus (CBBB).