Better Business Bureau® of Upstate South Carolina (BBB) awarded Express Press of Greenville with the BBB Applause Award for meeting and exceeding advertising standards. Each quarter, BBB's Local Advertising Review Program (LARP) recognizes a business within the 10 counties of the Upstate for adhering to BBB's Code of Advertising guidelines."We are honored to receive this recognition from the Upstate business community. Our team at Express Press strives to always meet and exceed the needs of our clients and our local community with integrity, and the recognition is greatly appreciated by myself and my team," said Express Press owner Dave Knapp.Implemented through a local partnership between BBB and the American Advertising Federation of Greenville SC, the LARP committee monitors advertising claims against BBB’s Code of Advertising, a comprehensive set of guidelines established to help businesses plan honest and effective marketing and advertising programs. The committee revealed that among the numerous reasons Express Press was chosen, the standard set through quality products, superior service and customer satisfaction largely played into their selection. These factors coupled with the company's community involvement led to the unanimous selection of Express Press as the first Applause Award of 2016. “The award was created to promote the importance of advertising honestly and to recognize the willingness and efforts made by businesses to assure that advertising within the marketplace remains fair and honorable,” stated Vee Daniel, President of Better Business Bureau of Upstate South Carolina. “Congratulations to Express Press of Greenville on setting an exemplary standard for truthful advertisements ensuring an ethical marketplace with mutual trust between buyers and sellers."LARP promotes truthfulness and accuracy in advertising, which in turn enhances public confidence. The program is self-regulated and approved by the American Advertising Federation (AAF) and the Council of Better Business Bureaus (CBBB). ###About BBB of the Upstate - Better Business Bureau® of the Upstate is a private, nonprofit organization that serves the public interest by promoting ethical business practices. BBB’s mission is to be a leader in advancing marketplace trust in the 10 counties served which includes Abbeville, Anderson, Cherokee, Greenville, Greenwood, Laurens, Oconee, Pickens, Spartanburg and Union. BBB accomplishes this mission by creating a community of trustworthy businesses, setting standards for marketplace trust, encouraging and supporting best practices, celebrating marketplace role models and denouncing substandard marketplace behavior. Businesses that earn BBB Accreditation contractually agree and adhere to the organization's high standards of ethical business behavior. BBB is the preeminent resource to turn to for objective, unbiased information on businesses and charities. For more information, call (864) 242-5052 or visit http://go.bbb.org/upstatesc.