Better Business Bureau® of Upstate South Carolina (BBB) awarded Southern Traditions Window Fashions with the first BBB Applause Award of 2017 for meeting and exceeding advertising standards. Each quarter, BBB's Local Advertising Review Program (LARP) recognizes a business within the 10 counties of the Upstate for adhering to BBB's Code of Advertising guidelines.“The Southern Traditions team is excited to be receiving this award,” said Matt Cobb, President of Southern Traditions Window Fashions. “Honesty, integrity and exceptional customer service are core values that we build our business around. Advertising is the public face of our company and we are honored that the BBB has recognized our commitment to truthful advertising and practices.”Implemented through a local partnership between BBB and the American Advertising Federation of Greenville SC, the LARP committee monitors advertising claims against BBB’s Code of Advertising, a comprehensive set of guidelines established to help businesses plan honest and effective marketing and advertising programs.The committee commended the standard set through the company’s transparent advertising and cited this as only one of the multiple reasons they were chosen. The devotion shown to personalized customer service, ensuring the experience of consumers is as seamless as possible earns them the first award of 2017.“The award was created to promote the importance of advertising honestly and to recognize the willingness and efforts made by businesses to assure that advertising within the marketplace remains fair and honorable,” stated Vee Daniel, President of Better Business Bureau of Upstate South Carolina. “Congratulations to Southern Traditions Window Fashions on setting an exemplary standard for truthful advertisements ensuring an ethical marketplace with mutual trust between buyers and sellers."LARP promotes truthfulness and accuracy in advertising, which in turn enhances public confidence. The program is self-regulated and approved by the American Advertising Federation (AAF) and the Council of Better Business Bureaus (CBBB).