Jacksonville, FL- BBB Serving Northeast Florida & The Southeast Atlantic is urging consumers to use caution before making a purchase with two Florida based unlocked cell phone retailers after both companies earned an “F” rating with BBB. Generation Cellular LLC d/b/a Devices Now and Connected Wireless, LLC d/b/a Unlocked Cells are both based in St. Augustine, Fl. and coincidentally share the same address. The businesses offer unlocked cell phones and their accessories via their respective websites. BBB opened our file on Generation Cellular, LLC in August of 2015 due to a consumer complaint. In that time frame BBB has received 83 complaints and 9 negative customer reviews. Consumer complaints allege numerous issues, including the items are not as advertised and in poor condition upon receipt, delays in shipping, as well as refusal to provide refunds as promised. Furthermore, when consumers try to contact the company regarding their concerns they claim they are met with frustration as the business does not return phone calls nor emails. One recent complaint states “I purchased a Samsung Galaxy S4 from Devices-Now and when I received it, it would not hold a charge. I sent the phone back and requested a refund request on August 11th in the amount of $99.47 for the full cost of the phone. I called repeatedly on 4 different occasions a spoke to a representative who said a refund was issued, yet I still have not received a refund and it is now September 6th.” BBB contacted Generation Cellular, LLC regarding this pattern of consumer complaints on May 12, 2016 and has received no response. In January of 2017 BBB opened a file on Connected Wireless, LLC as the result of a consumer complaint. Since the initial complaint, BBB has received a total of 27 customer complaints that are comparable in nature to those of Generation Cellular, LLC. BBB contacted Connected Wireless, LLC on October 26, 2017 asking them to address the pattern of complaints that had developed. BBB received no response. As stated above, the two companies share an address but claim to be autonomous from one another. Company principals for both businesses share the same last name and BBB complaint responses are signed by the same individual for regardless of which company received the complaint. Consumers can visit the Generation Cellular, LLC and Connected Wireless, LLC BBB Profiles to read or submit complaints and reviews regarding these businesses. BBB advises consumers to view a company’s BBB Business Profile at bbb.org before entering into any business transaction .Read what previous customers have to say, and see how the businesses respond to complaints. BBB also offers tips for smart online shopping.