Hello, Tri-State, and Happy New Year. I hope you had a great winter vacation because 2018 is here and there's a lot of work to be done. If you are a business owner, January is going to be a very busy month for you. Here are a few things you may want to look into:1. Plan your marketing efforts for 2018This can be incredibly useful, especially if your goal this year is to increase awareness and gain more customers. Put together a marketing budget and explore advertising opportunities. If you already are a BBB accredited business, you will be very happy to know that your BBB offers advertising solutions meant to give you a competitive edge. If you're not accredited by BBB yet, give us a call!2. Take a look back at 2017Acknowledge your growth, challenges, lessons, lows and highs and celebrate the good things you've achieved in 2017. It could also be useful to have a team meeting and go over these stats, set goals for your team and discuss your next steps.3. Study your metricsYou are probably already tracking metrics, but January would be a great time to really study them: look into your website traffic, number of phone calls, number of clients, social media stats and try to determine your busy times of the year and plan for your slower ones. And here’s another tip: if you are accredited by the Better Business Bureau, you may want to look back at all the stats and emails you’ve received from us in 2017.4. Take a few days offSometimes entrepreneurs are workaholics, so if you haven’t taken a vacation in a really long time, now would be a great time to do so. This way, you’ll get back to work feeling refreshed and ready to conquer the marketplace!5. Reduce your taxesIf saving for the future is something you’d be interested in (and who isn’t?), consider opening a 401k before January 1, and making a contribution. As a sole proprietor, you can gather $17,500 per year in your individual 401k, and even more if you’re over the age of 50.6. Submit W-2 form to employeesThe W-2 form is due by January 31, so your employees have sufficient time to file their taxes. Failing to do so can end up costing you $30 per form, which can really be costly if you have a large number of employees.Try to do all of your planning in January, stick to your calendar and if you need help promoting trust in the marketplace, you can always call your BBB. Also, check bbb.org for ratings, reviews and advertising opportunities. You may contact us at email@example.com or call us at 812-473-0202. Oana Schneider, a contributing writer, is the Director of Media Services at Tri-State Better Business Bureau.