BBB Serving Eastern MA, ME, RI & VT - Why are some businesses seen as leaders in their marketplace? What makes them stand out from their competition? There’s a lot to learn from other businesses, especially those that are in the same industry as you are. Your competitors can teach you A LOT. After a thorough review of your competitors’ business practices, you’ll have a better understanding of where and how you differ and what you can improve on. Here are the top three things you can learn from your competition: Interact With Your CustomersYour customers are always telling you what they want, but maybe just not to your face. LISTEN to your customers - in person, and more importantly online. Do a quick online search of your business and look at what comes up for reviews. Want to only look at reviews that you can trust are from actual customers, not competitors? Check out your BBB Business Profile for customer reviews that have been verified. Can’t find any online reviews of your business or on your BBB Business Profile? Order free Accredited Business Customer Review cards to have at your checkout to get the idea in your customers’ heads to write a review when they get home. Use Social MediaSince the rise of social networking sites, people have come to learn that using these channels to advertise has helped their business’ growth expand exponentially. With different social networks comes different audiences, different styles, and different features. So yes, you should use all of them. Never fear! We have tips on how to use the current four most popular social media platforms to their full potential: Facebook, YouTube, Twitter, and Instagram. Practice Better BusinessWe’ve already got this part laid out for you. The BBB Code of Business Practices represents sound advertising, selling and customer service practices that enhance customer trust and confidence in business. If your competitor is Accredited by the Better Business Bureau, they’ve already got a leg up because potential customers will automatically know they follow BBB’s Standards for Trust - eight principles that summarize important elements of creating and maintaining trust in business:Build Trust. Establish and maintain a positive track record in the marketplace.Advertise Honestly. Adhere to established standards of advertising and selling.Tell the Truth. Honestly represent products and services, including clear and adequate disclosures of all material terms.Be Transparent. Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer’s decision to buy.Honor Promises. Abide by all written agreements and verbal representations.Be Responsive. Address marketplace disputes quickly, professionally, and in good faith.Safeguard Privacy. Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of consumers regarding the use of their information. Embody Integrity. Approach all business dealings, marketplace transactions and commitments with integrity.For more information you can trust, visit us at bbb.org.