BBB Serving Eastern MA, ME, RI & VT - Actions speak louder than words. As we enter the new year, Better Business Bureau (BBB) encourages businesses to practice the 5 Gestures of Trust: Be Honest, Be Transparent, Be Proactive, Be Humble and Be Equitable. The launch of the 5 Gestures of Trust research report represents a new step to help businesses evaluate their customers’ relationships and in turn, build better business experiences.The stories consumers related to us about their experiences and perception of interactions with a variety of companies revealed a consistent, underlying mental framework for evaluating those experiences.“The 5 Gestures of Trust is a model that captures the framework consumers use to evaluate their experiences with businesses,” says Paula Fleming, spokesperson for the local BBB. “According to consumers, a better business is one that goes well beyond simply providing a good product or service.”Learn why the 5 Gestures of Trust can help better customer-business relationships - download the full report at bbb.org/5gestures.Don't have time to read the full report? Download the inforgraphic for key highlights of the study at go.bbb.org/5gesturesinfographic.Exclusively for BBB Accredited Businesses:We would like to invite Accredited Businesses to join Better Business Bureau for an exclusive webinar reviewing a new framework called the5 Gestures of Trust that evaluates customer-business relationships.Aided by the speed of technology and social media, consumer experiences can make or break a business. Today’s better businesses, therefore, must also be customer-centric, employee-focused, innovative, and environmentally and socially conscious. Utilizing the BBB 5 Gestures of Trust, businesses have a new framework to evaluate and improve relationships with their customers.Date: Tuesday, January 23, 2018Time: 2:00PM – 3:00PM easternRegister:https://register.gotowebinar.com/register/162099187593582593There are only a certain amount of seats available for this exclusive webinar.Please register now to be a part of this special webinar.If you have any questions, please send an email to email@example.com.We look forward to sharing the new findings from the 5 Gestures of Trust research!