Good question. There’s an old saying: There is never anything that is good AND cheap AND delivered on time. I think the fancy pie chart says it best.So when it comes down to it, what really is the most important thing or things to consumers in today’s marketplace? The market isn't the same as it was at the turn of the century, I mean the 1900's. The Internet has and continues to change our shopping and spending habits. Technology drives new products and services. However, I think you'll find much of what consumers want comes down to good, old-fashioned, prompt service with a smile. Here are five things consumers really want these days.Value for money. Does that mean whatever it is you’re purchasing is the cheapest or most affordable? Not even slightly. Sometimes you really do get what you pay for and that means shelling out a few extra bucks for good quality. Value for money also does not always mean good quality in the tangible sense. Consumers may feel the product is better and more worth the money if the consumer's purchasing experience is enjoyable and easy. Customer service. It’s been said that consumers go back to a restaurant not because of the food, but because of the quality of service they received. Going out to eat is meant to be an enjoyable experience. The food may be amazing but if consumers don’t feel informed and looked after, they might hesitate coming back. The same can said for a variety of businesses and services.Responsive to their concerns. This, of course, is part of customer service but in a more emotional sense. Consumers want to be heard. They want to know that the service provider they are dealing with fully understands not just what the problem is, but how it affects the consumer.Personalized solutions. It’s 2018 and Millenials are essentially ruling the planet. Companies like Apple, Uber, AirBnB, and craft beer are driven by this powerful demographic. If your product or service can provide a uniquely individual experience then you may be more able to generate brand loyalty.Speed and safety. It’s the ‘we want it now’ generation. Everything is at your fingertips. While that is all well and good (and at the same time keeping one’s finances in check) being able to provide your product or service faster than your competitor is good. Always has been really. But when things are just a click away, staying ahead of the curve in deliverance puts you in good standing...if...you can provide assurances and guarantees that consumer data and information is protected with the day’s best practices.